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Message #1865
Friday, October 20, 2006
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  • HEALTHY: Why doesn't your doctor know about this? (Dr. Al Sears)

  • WISE: Samuel Johnson on acquiring knowledge

ALSO IN THIS ISSUE:

  • Add "vitiate" to your vocabulary

* Highly Recommended *

Final Day! 7 Deeply Discounted ETR Programs To Help YOU Reach Seven Figures in Seven Years

This week we're sending out a huge "Thanks!" and at the same offering savings of up to 65% on seven of ETR's top programs.

We are thanking you because you helped us skyrocket Michael Masterson's new book, "Seven Years to Seven Figures" to the New York Times Bestseller list!

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- Charlie Byrne
Early to Rise


"Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it"

- Samuel Johnson

David Keller's Story

By Michael Masterson

When David Keller was a medical student, his future wealth seemed guaranteed. But in the past 30 years, the practice of medicine has become a great deal less profitable. Because of increased government regulations, HMO reporting requirements, malpractice insurance, and administrative obligations, the cost of running a medical practice today is astronomical. At the same time, the amount doctors can charge for their services has been severely restricted.

The net result is that doctors work harder, endure more stress, deal with more hassles, and get paid less than ever before.

Lots of doctors are leaving their practices to pursue more lucrative professions. "I never considered that," David told me. "I love what I do. For me the question wasn't 'What else can I do that pays more?' but 'How can I make more by being more effective in my work?'"

David found his answer in 1999.

One of his colleagues was talking to him about alternative medicine - a field David started studying when he became disillusioned with the results of some of the conventional protocols he'd been taught in medical school. "She mentioned that her brother-in-law, a marketing consultant, was looking for a doctor to work with several of his clients. I told her I'd be interested in helping out, and she put me in touch with him," David explained.

The consultant was impressed with David's experience and professional qualifications, and told him that he would recommend him to two of his clients: a nutritional supplement manufacturer and a health publisher.

Things were moving in the right direction. With the marketing consultant as his mentor, David formed his own consulting company to provide services to the two clients. But there was a snag.  It seemed that both clients were more interested in the credibility of David's professional credentials than in his ideas and expertise.

David tried to persuade them to let him take an active role in their companies instead of just using his name in their ads. He was especially interested in doing research based on his ideas and writing some articles for them.

They were skeptical ... and negotiations were slowing down.

But David refused to give up. "I was already presenting some of my work to the professional community," he told me, "but I realized this was an opportunity to go right to the public. And I thought many of the ideas I wanted to advocate needed to be heard."

David didn't want to lose this chance to establish his name as an alternative-health authority, so he asked his mentor for advice. "He said that he was sympathetic to the clients' positions because he knew, from his own experience, that most working doctors aren't serious researchers and don't make good professional writers," said David. "But he also pointed out that there are a few exceptions. 'If they can do it, I don't see why you can't,' he said."

David agreed to a compromise: He'd do the extra work on his own without extra compensation. He'd research natural-health breakthroughs and contribute ideas and even articles to the clients on a use-it-if-you-like-it basis.

The strategy was slow but effective.

In 2000, his first year as a consultant, David was able to pay himself $20,286 out of his new business. Meanwhile, he continued to learn more about alternative health from every source he could find. He read books, attended seminars, and talked to experts.

As David learned more, his contributions to his clients proved more valuable. And as his contributions improved, so did their sales. "It was a very exciting period," he said. "I was seeing more of my ideas out there in the marketplace, and my consulting fees were going up every month. About that time, I also began consulting for insurance companies, teaching them how to cut costs by improving the health of the people they were insuring."

In 2002, David's consulting-based compensation more than doubled. And in 2003, it doubled again.

How to Become a Well-Known Expert in Your Field

Like David, you can make $100 an hour or more simply by becoming a consultant specializing in a subject you already know.

Not every skill lends itself to this kind of opportunity, but you'd probably be surprised to discover how many lines of work can qualify. I know one guy who makes $150,000 a year teaching martial arts instructors how to do a better job with their studios. Another friend of mine makes a six-figure income helping direct marketers find inexpensive items to use as "free gifts" with their offers. A neighbor of mine teaches car salesmen how to sell more cars. And there are hundreds of former restaurateurs out there teaching fledgling restaurateurs what they know about the business.

Becoming a freelance expert is something you can do now or later. But if you think it's something that would interest you - if you like the idea of working part-time from your home for good money - you should start the process now by looking into it.

There is a lot of very good information on this subject. One book that I personally recommend is Become a Recognized Authority in Your Field in 60 Days or Less by Bob Bly (who is perhaps the world's leading expert in becoming a well-known, highly paid consultant).

Bob's book is chock-full of ways to sell yourself once you've become a specialist, including:

  • Developing your own newsletter
  • Getting articles published in trade magazines
  • Getting invited to shows and seminars
  • Writing and publishing books
  • Taking advantage of public relations

Your greatest chance of becoming a successful and well-paid consultant is by developing expertise in a specialized area - as David did. You must specialize, because nobody's going to pay a generalist $100 an hour.

You can develop top-notch expertise in some particular area of your industry. You can do that, and you can learn how to sell yourself ... but all that will take a little time. And that's why you need to start now - so you can make the transition as soon as you're ready.

If, for example, you're currently working as a graphic artist, you want to develop a specialty in some particular area of graphic design - perhaps expertise in laying out mail-order catalogs or designing a certain kind of website. Once you're confident that you know as much about your specialty as anybody in the business, you'll be able to sell
yourself with confidence.

Today's Action Plan: Think about your line of work.

  • Who gets paid the most?
  • What kinds of problems cause the most trouble?
  • What kinds of opportunities result in the greatest profits?

Answering questions like these will help you choose a specialty that will get you the $100 an hour or more as a consultant that you want. Think about it. Then act.

[Ed. Note: This article was adapted from a chapter in Michael Masterson's brand-new book, Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire. Reprinted with permission from John Wiley & Sons, copyright 2006, by Michael Masterson.

Do you have your copy yet? If so, go to ReaderFeedback@gmail.com and tell us what you've learned from it so far that has put you on the fast track to success. Include your full name and hometown, and we may print your e-mail in a future issue of ETR.]


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How to Work With Shy People

By Ilise Benun

Shy people are often the least demanding employees to supervise because they rarely seek out attention. But since they like to stay below the radar, your company may not be getting all they have to offer.

You certainly don't want to allow their discomfort with communicating to get in your way when it comes to setting clear objectives and giving feedback about their performance. But you might have to treat them a little differently from more outgoing employees in order to encourage them to share their ideas and speak up if there's a problem.

Here are three ways to bring shrinking violets into the light:

1. Give them the information they need to prepare for meetings. Few people respond well on the spot - and that's especially true of shy people. So make sure you provide detailed meeting agendas so everyone can prepare in advance.

2. Let them express themselves their way. Shy people are usually more comfortable communicating in writing - so ask for their ideas/opinions via e-mail or memos instead of face to face.

3. Confirm that you understand what they are saying. "So what you are telling me is ..." will not only ensure that you do, in fact, understand, but will also make shy employees feel supported and trusted.

[Ed Note: Pick up a copy of Ilise's new book, Stop Pushing Me Around: A Workplace Guide for the Timid, Shy, and Less Assertive.]


Homocysteine: a Critical Factor in Heart Health

By Al Sears, MD

Homocysteine is a naturally occurring amino acid that serves several important functions in the body. But too much of it irritates the lining of your blood vessels and prevents them from dilating. This increases your risk of heart attack and stroke.

Recently, there has been an effort by the big drug makers to play down the importance of this critical health factor. They haven't figured out a way to make any money from it, so they're trying to convince you that it doesn't matter.

But the evidence continues to pile up.

In Norway, a six-year study of men with heart disease showed that those with high levels of homocysteine suffered the highest number of heart attacks. The higher their levels, the lower their chances of surviving. But the researchers' most startling discovery was that homocysteine levels are the strongest predictor of death - more so than any other measured factor, including cholesterol.

If you don't know your homocysteine level, I recommend you have it checked with a simple blood test. A reading above 10.4 mM/L is abnormally high. With my patients, I generally shoot for a level below 7.0.

The easiest way to lower your homocysteine is with B vitamin supplements. Here's what I recommend:

  • Vitamin B6 - 75 mg daily
  • Vitamin B12 - 400 mcg daily
  • Folic Acid - 800 mcg daily

[Ed. Note: For more ways to prevent heart disease, check out Dr. Sears' book The Doctor's Heart Cure.]


Quick E-Mail Tip: Whitelist Your Business Contacts

By David Cross

"I've sent it three times now!" he insisted.

But I still didn't have it.

I couldn't ask my frustrated new client to resend his e-mail yet again. He clearly wanted to give up ... and thought I was stupid.

I was ... kind of.

Turns out all three of his e-mails were buried away in my spam folder.

After this happened several times with several different clients, I changed my ways. Now, the first thing I do when I start communicating with a new company is add them to my e-mail address book "whitelist" (my "not spam" list). And I ask them to do the same with me.

Of course, this little whitelist tip applies to any e-mails that you want to make sure you receive ... like Early to Rise!

[Ed. Note: David Cross is Senior Internet Consultant to Agora Publishing in Baltimore. To learn more about the $270 million Internet marketing strategies of Agora Publishing, please download this free report.]


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Word to the Wise: Vitiate

To "vitiate" (VISH-ee-ate) - from the Latin for "fault" - is to impair/weaken the quality/effectiveness of something.

Example (as used by Gertrude Himmelfarb in Commentary): "It seems churlish to say of a book that is beautifully written, richly allusive, learned, elegant, Proustian in tone and mode, that precisely these qualities vitiate its ostensible purpose, distracting attention from the subject and focusing it upon the very gifted author."

Michael Masterson
Copyright ETR, LLC, 2006


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