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Message #1881
Wednesday, November 8, 2006

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  • HEALTHY: The only way to prevent osteoporosis (Dr. Al Sears)

  • WISE: Abraham Joshua Heschel on dignity

ALSO IN THIS ISSUE:

  • Add "xenophobia" to your vocabulary

* Highly Recommended *

How Much Money Can YOU Make By Copying This "Mistake"?

How did Vicki Smith accidentally ‘hotwire’ the Internet and turn it into the goose that laid the golden egg?

Well, imagine a huge fortress with steep, heavily defended walls and a great big, drawbridge to get through. Inside that fortress is the huge pile of wealth there is to be made on the Internet. Now imagine trying to scale those walls with no equipment and never having done anything like it before. That is what many people try to do...

But what did Vicki do? By mistake, she got ‘lost’ and wandered around the back of that fortress and found a ‘hidden’ door which lead straight in. A solid gold door which opened up a gateway to riches…

It’s an opportunity which really does work, that anyone can follow and put into practice quickly in just an hour of your spare time from home.

Read about Vicki’s good fortune...

- Patrick Coffey


Dear Michael Masterson: "Should I look for another company?"

"I am a big fan of your book Automatic Wealth and have read part of your most current tome Seven Years to Seven Figures. Your advice for obtaining a huge increase in salary by obtaining a financially valuable skill, I think, is right on target. However, I'm wondering will this work in an environment such as an accounting firm?

"Long story short, I work as a first-year staff tax accountant in a small but growing firm that services middle-market companies of up to $100M in revenues. I learned that our firm, as do most accounting and law firms, makes a profit based on the new business brought in by the firm's partners. So it seems in order to have a direct impact on the firm's sales and profit center, one has to be a partner. Something that cannot be accomplished in the space of anything short of seven to 10 years.

"My question is this: Should I look for another company where your advice of impacting profits can be more easily implemented in less than seven years? Or is there another way to increase my income to at least $100K in less than two years in my current position?"

Jerrold H. Stallworth
Northbrook, IL

 

Dear Jerrold,

You work for an accounting firm whose principal method of attracting new clients is to rely on and compensate partners for finding them. You say you can't become a partner in time to hit your income goal in seven years. Should you get out?

Yes. If your goal is to have a net worth of a million or more in seven years or less, yes. Without a doubt.

Getting wealthy as an employee takes more than JUST learning and employing a financially valuable (and valued) skill. I make this point every time I write about this subject. It takes strategy. You have to practice that skill within the context of a growing business in a growing industry.

Your business - the professional firm you are working for - is set up in a very conventional way that is perfect for slow and steady growth. If you wanted to get rich relatively slowly - in 15 to 40 years - this would be the place to be.

But you are more ambitious than that. So what can you do?

If you want to stay in the accounting field, you are going to have to identify the fastest-growing portion of that industry and locate or create a business that can become a leader in that sector. Keep reading Seven Years to Seven Figures. Chapter 10 is all about Brad Solomon, an accountant who turned his expertise into a hugely profitable business. Perhaps Brad's story will give you some ideas on how to go about transitioning from your current job to a faster track to wealth.

Along the way, you will certainly have to make sacrifices. You will have to learn lots about marketing and sales and product development. But you can do all that and you can build a great business that will make you wealthy. Start planning today!

- Michael Masterson


"Self-respect is the fruit of discipline; the sense of dignity grows with the ability to say no to oneself."

- Abraham Joshua Heschel

The Prerequisite to Loving Your Neighbor

By Robert Ringer

When psychologists look at the most heinous murderers of our time - from Charles Manson to John Wayne Gacy to Jeffrey Dahmer to Ted Bundy to Dennis Rader (the infamous BTK serial killer) - they’re pretty much in agreement that all of these less-than-human creatures had, or have, two things in common: a lack of self-respect and an abundance of self-hatred. It seems clear that the inner conflicts of these monsters comprise a significant part of their motivation to wreak vengeance on others.

I bring up this distasteful subject because I see a great deal of self-contempt in many people I encounter. It isn't necessary for a person to tell me he lacks self-respect. You can see it in his facial expressions and body language. You can hear it in his words and the tone of his voice.

People who lack self-respect leave clues. Territorial people, for example - who saturate the workplace - always lack self-respect. There are no exceptions.

The same is true of people who defile their bodies (e.g., with facial tattoos, multiple piercings, pink/purple hair) in order to attract attention. School bullies - a group I have studied in some detail - are also notorious for their lack of self-respect.

If a person dislikes himself and has a low regard for his own abilities, he is unlikely to respect others. Such a person may not become a murderer, but, in all too many cases, he will harbor resentment - even hatred - for people in whom he identifies his own intolerable flaws.

This is why self-love (not narcissism!) is the foundation of a peaceful society. If you don't love yourself, how can you "love thy neighbor"? As theologian Joshua Liebman phrased it, "We must have good domestic relations with ourselves before we can have good foreign relations with others."

How do you learn to overcome feelings of inadequacy and perhaps even a dislike for yourself? Philosophers and psychologists have been wrestling with this question for centuries. The truth is, there is no simple answer and certainly no one answer.

However, there are certain actions you can take that are guaranteed to bolster your self-respect. Following are some of those that I believe to be among the most important.

Action No. 1: Rid yourself of the delusion that people of great wealth and/or fame are superior to you. I've known my share of rich and famous people, and have found them to be, as a group, more insecure than the average person.

Which is why you should never allow yourself to become overly impressed by the fame and fortune of others, and never sell yourself short because of someone else's success. You are a unique human being - and, without even meeting you, I'm certain you have a number of unique talents.

Why? Because the universe is not a cookie-cutter factory. No two stars are alike, no two snowflakes are alike, and no two human beings are alike.

Action No. 2: Show respect for others. You don't have to respect a person's behavior, but you are morally obliged to respect his time. Which means, first and foremost, being on time when it comes to phone calls, meetings, and other commitments.

When I was just starting out in business, I was notoriously late to meetings. What I recall most about arriving late was that it made me feel inferior. I felt like I was on the defensive before I even entered the room.

On a couple of occasions, when the person with whom I was to meet refused to see me because I was so late, I felt like a bug. Thankfully, the pain ultimately became great enough to motivate me to become obsessed with being early.

These days, I usually show up for appointments 15 to 30 minutes early. Sometimes even an hour early if traffic turns out to be much lighter than I expected. I still miscalculate now and then, but it's rare. And since I usually have a good book or other important reading material with me, being early is never a waste of my time.

Action No. 3: Deal only with people who demonstrate - through their actions - that they are anxious to deal with you. If someone doesn't return your phone calls, it is the height of rudeness. But the important thing to understand is that he is sending you a message that you are a low priority on his "to-do" list.

Even worse is when you allow yourself to get maneuvered into a position of having to justify your existence. If you ever find yourself in such a situation, have the presence of mind to make it clear to the other party that you don't have time to be interrogated. Then make your exit.

As an alternative, skip the explanation and just exit immediately. The best self-respect builder you will ever find is the word "Next!" When you possess self-respect, you recognize that you don't need any one person or any one deal. You know you're independent when you deal with whom you want, when you want, and, to the extent possible, on your terms.

Action No. 4: Strive to lead a concentric life. By this I mean making certain that your actions align with what you know, in both your mind and heart, to be right. Pretension and hypocrisy are among the most vile human traits, so be vigilant about always displaying the real you.

This often means renouncing childish behavior and accepting adult responsibilities such as marriage, family, and a profession. It means understanding that your actions affect those around you in myriad ways that are not always obvious on the surface.

It's much like throwing a pebble into a pond and watching increasingly larger ripples form. Every action you take causes ripples that affect many other lives, including those of people you may never meet.

Remember, self-respect comes from within. You do not have the right to demand respect from others, but you do possess the right to refuse to deal with people who do not show you respect. As a general rule, however, the more you demonstrate that you respect yourself, the more likely others are to respect you.

[Ed. Note: Get Robert Ringer's unique perspectives and profound wisdom ... and join the millions of entrepreneurs, business owners, salespeople, and individuals in all walks of life who have taken gigantic steps toward achieving their personal and professional goals. Click here for three of the most powerful personal-development books of all time on CD.]


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Beat Osteoporosis Without Drugs or Calcium

By Al Sears, MD

One of my toughest jobs as a doctor is dispelling myths about medicine. Case in point: A 55-year-old woman comes to my clinic. Her previous doctor diagnosed her with osteoporosis and gave her drugs to prevent bone loss. His parting words, "Osteoporosis is a natural part of aging. Here's a prescription ..."

Here are the facts: Aging does not make osteoporosis inevitable. A lack of exercise does. It causes muscles to become smaller and weaker. This loss of muscle mass combined with the hormonal changes of aging leads to a loss of bone mass. Just as muscles atrophy without challenge, if muscle force does not challenge your bones, they become thin, light, and fragile. This is the beginning of osteoporosis.

And calcium supplements won't help. Hormones control the amount of calcium that sticks to your bones. If estrogen levels fall, calcium will fall away from the bone. Taking calcium supplements will give you a short-term boost in bone density, but that's it. Over time, your hormones will work against the extra calcium and leave your bones brittle.

Challenging your muscles and bones is the only way to prevent osteoporosis. The ideal exercise routine will challenge your large muscle groups enough to put stress on the bones. Try bicycling, running in sprints, and calisthenics for your legs and back.

[Ed. Note: Dr. Sears' PACE program is a great way to reverse disease and prevent muscle and bone loss. Hear him describe exactly how the program works in his new audio program Supra-Aerobics.]


Marketing Tip: Increase the Pulling Power of Your Ads, Part 3

By Bob Bly

1. Offer a free product sample or a free consultation, analysis, recommendation, study, cost estimate, computer printout, etc.

2. Talk about the value and benefits of your free offer. The more you stress the offer, the better the response will be to your ad.

3. Highlight the free offer in a copy subhead. The last subhead of your ad could read, "Get the facts - Free." In a two-page ad, run copy describing your offer in a separate sidebar.

4. Be sure the magazine your ad is in gives you a reader service number that you can put in your ad. Use copy and graphics that specifically point the reader toward using that reader service number. For example, an arrow pointing to the number and copy that says, "For more information circle reader service number ___ below."

5. Consider using more than one reader service number. For example, one number for people who want literature and another for immediate response from a salesperson. In a full-page ad for multiple products, have a separate reader service number for each product or piece of literature featured in the ad.

6. Test different ads. Keep track of how many inquiries each ad pulls. Then run only those ads that pull the best. Look for a sales appeal, key benefit, or theme that may be common to all of your best-pulling ads. Highlight that theme in subsequent ads.

[Ed. Note: Bob Bly is a popular Early to Rise columnist, self-made multi-millionaire, and the author of more than 60 books. He is also the editor of ETR's Direct Marketing University: The Masters Edition - a program to help you start your own successful direct-mail business.

Subscribe to Bob's free monthly marketing e-zine "Direct Response Letter" - and claim a free marketing library worth more than $100 - at bly.com/reports.]


* Highly Recommended *

Start Making Money Today

Interested in getting a nice little side-business going on the Internet? Or maybe even from your living-room table?

But you don’t have too much money, you don’t have too much time, and you’re not exactly Bill Gates when it comes to technology. Sound familiar?

A lot of people are in the same boat. The good news is that ETR has heard you. And now we’ve done something about it...

We’ve asked our colleague Marc Charles to be on the lookout for profit opportunities that can be run from a kitchen table, your desktop or out on the road.

Criteria? They’ve got to be inexpensive, easy to start, and still have great income potential, but without a lot of red tape.

They say when you’re first getting your feet wet with a side-business, the most important dollar to make is the first one. Well, Marc is an expert at taking beginning entrepreneurs and showing you how to make that first buck. He knows, because he's done it dozens of times for himself, his family and his friends.

If you've been dreaming about starting your own business ... now you can get started for about the price of 2 lattes.

And get this - you could be making money literally just hours from now. Imagine the feeling of finally getting a side business launched -TODAY!

Why not go for it?

- Patrick Coffey


Word to the Wise: Xenophobia

"Xenophobia" (ZEN-uh-FOE-bee-uh) is the fear or hatred of anything that is strange or foreign. The word is derived from "xenos" - Greek for guest/stranger/foreigner.

Example (as used by Ruth Brandon in Surreal Lives: The Surrealists 1917-1945): "In the embattled atmosphere of wartime France, Apollinaire's quenchless appetite for the new was not widely shared. Xenophobia reigned."

Michael Masterson
Copyright ETR, LLC, 2006


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