Clayton Makepeace

Clayton MakepeaceIn many of the 34 years since Clayton Makepeace began his career, his marketing brainstorms and sales copy have generated over 100 million dollars in sales for his clients - all told well over a billion dollars so far!

Clayton’s copy has generated as many as TWO MILLION NEW CUSTOMERS for a single product in just 36 months and doubled, tripled - and on four specific occasions, quadrupled - the number of paying customers on his clients house files in as little as a year or two.

He has increased his client’s sales revenues by up to 1,000 percent in a single month, and multiplied monthly sales revenues by up to 4,400 percent in one short year.

Clayton’s direct response copy has pulled in as much as $3.6 million in sales over a weekend $5 million in a few weeks and $16 MILLION in a single month!

Recent Articles

Lickety-Splittedness: How to Write Better Sales Copy, Faster
by Clayton Makepeace (08/28/2008)

If you’ve ever felt like the Earth cooled in less time than it takes you to crank out a respectable first draft of your sales copy, listen up. I’m going to tell you about some of the things I do to tear through the process. Here are six little tricks that help me a lot…

6 Steps to Getting Your Phone to Ring Off the Hook With New Clients
by Clayton Makepeace (08/15/2008)

New copywriters write me all the time, asking how to get a high-paying gig. A desperate few just want to know how to get any assignment.

5 Ways to Grow (Very) Rich in Tough Economic Times
by Clayton Makepeace (07/08/2008)

Let's say you own a business and you're trying to decide what kinds of products you should be developing. Or you're a copywriter trying to select the clients and projects most likely to make you a bundle over the next year or so. Right off the bat, you know it isn't going to be easy.

Do You Believe?
by Clayton Makepeace (06/24/2008)

Without hope, there would be no second marriages... no cheering crowds behind Obama or John on the six o'clock news... and, of course, no Las Vegas. No matter how cynical, negative, or worldly-wise we want the world to think we are, all of us want to believe. Desperately. And the simple fact is, hundreds of billions of dollars are earned each year by marketers who do little else but:

There’s Nothing New Under the Sun
by Clayton Makepeace (05/28/2008)

I know how to make money - a LOT of money - in times like these, because I've been there before. All you have to do is hit the history books, figure out who got richest the fastest the last time around, and then do what they did. Only better

7 Commandments for Creating Explosive Growth
by Clayton Makepeace (04/02/2008)

I learned the following principles the hard way: through nearly four decades in the trenches. They have served me very, very well - and if you abide by them, they'll do the same for you...

The Secret to Entrepreneurial Success
by Clayton Makepeace (03/07/2008)

To achieve entrepreneurial success, you need these five things.

Are These 3 Marketing Sea-Changes Killing Your Response?
by Clayton Makepeace (03/05/2008)

Everything you think you know about attracting new customers and keeping existing customers is starting to become obsolete.

How to Conquer Your Greatest Creativity-Killer
by Clayton Makepeace (02/12/2008)

The ability to identify and neutralize depression quickly are two of the most valuable skills any entrepreneur or marketer could possibly acquire. They empower you to add scores more productive and profitable hours, days, and weeks to your year.

Long Copy vs. Short Copy
by Clayton Makepeace (11/27/2007)

I've never seen short marketing copy win in a heads-up test against long copy.

21 Secrets of Great Sales Copy
by Clayton Makepeace (09/29/2007)

Copywriters, marketing professionals, and business owners often ask me, "How do I tell the difference between good sales copy and bad sales copy?"

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