John Forde

John FordeJohn Forde’s 15-year career as a top copywriter started as an understudy of Bill Bonner and Michael Masterson. Since then, John has written countless winning controls, has generated well over $30 million in sales, and has successfully launched dozens of products. He’s also worked three years as a financial journalist and has written books on wealth building and health, as well as more than 250 articles on copywriting for his popular ezine, The Copywriter’s Roundtable.

John has taught copywriting in private seminars and conferences in Paris, London, Bonn, Chicago, Buenos Aires, Baltimore, and Warsaw. He currently lives and works from Paris, France.

Recent Articles

A Painful Lesson in Supreme Service
by John Forde (07/25/2008)

As copywriters, marketers, and business owners, we spend so much time getting customers in the door. It's too easy to forget about them once that's done.

How to Makes Sales Without Even Trying
by John Forde (07/04/2008)

A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never imagined. Take this letter, below, sent to a friend from a company called "Dove Construction." This appeared in Penny Thomas's mailbox, on the company's official stationery..

The Look That Sells
by John Forde (06/26/2008)

Graphics and design are a vital part of any sales letter. But before you let your graphic designer take over, make sure you keep this in mind:

The World’s Toughest Girl Scout
by John Forde (06/03/2008)

Jennifer Sharpe can kick your butt.

Unlocking the Hidden ” Horsepower ” in Your Copy
by John Forde (03/28/2008)

That's where the "horsepower" technique comes in handy. It's familiar in one way, mysterious in another. So the prospective customer can embrace it instantly. But they're also intrigued to hear more.

A Lazy Way to Get More Done
by John Forde (03/03/2008)

Aim, every day, to accomplish only three things. The real trick: You have to make sure you choose three things that count.

How to Walk Up a Mountain: Exposing the Myth of Willpower
by John Forde (02/29/2008)

The difference between good and great may not be related to willpower.

A Goal That’s Easier to Achieve Than Ignore
by John Forde (01/15/2008)

Quit smoking. Lose weight. Spend more time with family and friends. Every January, we make the same promises. By March, most of them are out the window.

How to Pack Your Next Hour (With Progress)
by John Forde (01/12/2008)

Hey, I’m just like you. I get easily distracted. In fact, maybe more so than the average procrastinator.

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