Paul Lawrence

Paul LawrencePaul Lawrence is an entrepreneur who has made his living starting and running a series of profitable businesses. One day while cleaning his mother’s pool for a few extra bucks, it dawned on Paul that he could perhaps start his own pool cleaning business. He carefully employed all the marketing techniques that he had learned in school and designed his first flyer. Immediately the business took off and within a week, Paul had his own little business. He quickly expanded, hired employees and then eventually sold it some relatives who made well over $250,000 in the next year before they eventually sold it for a six figure profit.

After finishing college, Paul did a brief stint in a management program for a national rental company, but he quickly realized that he was much happier running his own show. Paul left the rental company and launched one of the most financially successful independent ballroom dance instruction companies in the state of Florida where he received quite a bit of media attention for his revolutionary business practices that included front page features in the Life Style section of the Sun Sentinel, features in the Miami Herald, Boca News, Center Stage Entertainment and many others. With that business running profitably, Paul started several other businesses either individually or as partnerships that included a million dollar video production company, a mortgage brokerage, a home maintenance business, several mail order companies, a business consulting service among others.

With a love of movies, Paul began to work at breaking into Hollywood as a screenwriter where he’s beaten the odds by becoming a produced writer. He is a credited writer for the film CRUEL WORLD, starring Jaime Presley and Eddie Furlong and has signed a development deal for a national television series with one of the world’s largest producers of television and films among his half a dozen sales and options of movie scripts he wrote. Paul is the creator of the Quick & Easy Microbusiness program.


Recent Articles

A $5 Trick for Collecting What You’re Owed
by Paul Lawrence (10/04/2008)

There’s a way to increase your chances of collecting from a delinquent customer - or anyone else who owes you money - without worrying about a potentially nasty confrontation. Here’s how…

The Secret to Selling the Rights to Products
by Paul Lawrence (09/27/2008)

Obtaining and selling the rights to products can be very profitable for entrepreneurs, even those with little or no capital.

A Free Way to Come Up in Google’s Top 10
by Paul Lawrence (09/13/2008)

Getting to the top of a search engine results page is a never-ending quest for Internet business owners. But guess what? I’ve found that banging out a few short articles - on a subject I already know - has a powerful effect on the amount of traffic my websites get. And you can harness this power for yourself by following a few simple guidelines...

Get Free Names From eBay
by Paul Lawrence (09/03/2008)

To keep growing your Internet business, you have to keep acquiring the e-mail addresses of prospective customers. When you have their e-mail addresses, it costs next to nothing to keep in touch with them on a daily, weekly, or monthly basis. And the more you communicate with them, the more likely you are to reach them when they’re ready to buy your product or service.

The SPV Secret to Getting Others to Do Your Bidding
by Paul Lawrence (08/30/2008)

I love the movie business. (You already know that from reading some of my articles in past issues of ETR.) I’ve even produced a feature film. So I happen to know a few people in the "biz." And a recent encounter reminded of a powerful persuasion technique that can apply to almost any situation.

Issue# 2438 Break Out of the Crowd to Get Free Publicity
by Paul Lawrence (08/19/2008)

A big article about your business in a publication (online or offline) - or even a brief mention on television - can catapult you to a whole new level of success. That kind of exposure just can’t be bought at any price. As a result, there are hordes of businesses trying to attract the media - and that makes it difficult for you to stand out from the crowd. Difficult… but not impossible.

How I Increased My Profits By 1,000%
by Paul Lawrence (08/14/2008)

Richard called me in a panic, begging me to fill in as a guest on his local cable TV show. Seems that one of the people he’d booked had cancelled at the last minute. It sounded interesting, so I agreed.

Get Rich With Rights
by Paul Lawrence (08/02/2008)

Obtaining the rights to a product and then selling those rights to someone else is a business opportunity that many entrepreneurs ignore.

An Unusual Way to Make a Fortune With Service Businesses
by Paul Lawrence (07/17/2008)

You can make great money with service businesses - but it can take a lot of work. At least that's what most people think. And I was one of them. Until I discovered a money-making secret almost by accident.

Attact Customers Cheaply With the S.I.A. Marketing Method
by Paul Lawrence (07/03/2008)

Being in business means staying on your toes. It means being flexible and quickly adapting to changes in the marketplace. This is especially true for small-business owners - people like you and me who don't have the resources to compete one-on-one with major corporations.

Give Your Prospects a Taste, Get More Sales
by Paul Lawrence (06/19/2008)

You've read lots of articles in ETR about why giving away free information is so effective. For example, if you pack your free e-zine full of useful advice, you build a loyal group of subscribers who often turn into loyal customers for other informational products you're selling.

Persuade People With Deductive Reasoning
by Paul Lawrence (06/07/2008)

Ordering people around - even if you're in a position to do so - is one of the least effective ways to get them to do what you want them to do. It's always better to use proven persuasion techniques to change their thinking - and even their actions - without sounding like a dictator or a jerk.

The Truth About the Vending Business
by Paul Lawrence (05/23/2008)

So one of the first "insider secrets" I learned about the vending business is that your written agreement with the distributor must describe the kind of locations you will be getting.

Does It Take Money to Make Money?
by Paul Lawrence (05/10/2008)

The truth is, money just doesn't matter all that much when it comes to starting a business. I know from firsthand experience that it's possible to start a profitable business with virtually nothing.

The All-Time Best Way to Get (and Keep) a Customer
by Paul Lawrence (04/26/2008)

If you can't sell your product or service, you don't have a business. Plain and simple. So, as Michael Masterson has said in ETR and in Ready, Fire, Aim, your primary concern has to be making sales.

Learning How to Fall
by Paul Lawrence (04/12/2008)

A lack of confidence prevents many people from achieving their full potential and reaching their goals. But with your safety net in place, you'll have a winning edge - the inner strength to take a chance and boldly "jump off buildings"... because you know you won't get hurt.

How to Produce an Expert Video When You’re Not an Expert
by Paul Lawrence (03/27/2008)

The instructional video business is an easy and fun way to make extra income. There's a demand for how-to videos in just about every area of interest.

The Power of Price
by Paul Lawrence (03/15/2008)

When it comes to consumer merchandising, a small business can't compete with giants but a new service business can usually offer a better price.

A Small-Business Success Formula
by Paul Lawrence (02/28/2008)

Using the F.A.N. (Fill A Need) approach to starting a small business.

You’re Just 3 Steps Away From Your New Business
by Paul Lawrence (01/16/2008)

Starting your own business may sound like an overwhelming task - but, like every worthwhile goal, it can be broken down into manageable parts. How to do it in three simple steps.

3 Ways to Cash In on Public Speaking
by Paul Lawrence (09/20/2007)

In March, I spent four hours giving two seminars at the Learning Annex in Los Angeles - and I walked away with about $2,000 in my pocket.

YouTube Can Bring Video Profits
by Paul Lawrence (07/26/2007)

Using YouTube as a marketing tool is a fabulous way to earn some extra cash.

Make $250,000+ a Year … With Your Video Camera
by Paul Lawrence (11/16/2006)

Producing and marketing your own videos is not only exciting and fun, it can also be very lucrative.

The No-Contacts, No-Experience Guide to Hollywood
by Paul Lawrence (10/21/2006)

You can break into show business without having to put in that kind of time and effort. You can become a producer.

Raising Capital for Small Business Ventures
by Paul Lawrence (08/10/2006)

Raising Capital for Small Business Ventures can be tricky but do-able if you follow this method.