Posts by Wendy Montes de Oca
Overcoming the Biggest Obstacle Online
More than a decade ago, back when the Internet was not being fully utilized for anything more than banner advertising, I found myself thinking of new and creative ways to leverage this exciting platform. Although over the years I worked for top publishers, I didn’t always have a huge budget to help with list building…
Read MoreWhy You Need to Make Friends with Your Marketing Enemies
With the economic climate as crazy as it’s been, now’s a great time to look to your ‘friendly’ competition for opportunities to help grow your list and add extra revenues to your bottom line. Even better, this can be done for virtually no out-of-pocket cost. Let me explain… For many of my clients who have…
Read MoreLeverage Your Newsletter Content
Company achieved a milestone? Launching a new product? Uncovered interesting statistics from a survey?
These are great reasons to put out an online press release. It will not only increase your online presence and drive traffic to your website, you can use it to leverage your newsletter content.
Read MoreLeveraging Social Media for Leads, Sales, and More!
Although many marketers still don’t understand how to take advantage of social media, I’m here to tell you that it’s a crucial strategy.
It’s a key element of my marketing plans. And it deserves a lot of credit for the six figures in revenue that my consulting business was bringing in — only 10 months after I got started.
Read MoreMeasuring Social Media
If you’re an online marketer or publisher, chances are you’re well aware of the power of social media optimization (SMO). If you’re new to the world of Internet marketing, you’ll be interested to know that this breakthrough method is a truly inexpensive (practically free) way to create buzz about your products, increase traffic to your site, build trust about your company, and boost your sales.
Read MoreChristmas Eve, Italian Style
I grew up in an Italian/Irish household. That meant Christmas Eve dinner was usually a mouth-watering feast of seafood delights and culinary delicacies. Antipasto (a wonderful assortment of meats, cheeses, and vegetables), shrimp fra diavolo, fried calamari, breaded flounder, baked scallops, homemade rice balls, and, of course, pasta. Lots and lots of pasta. Dessert was even better with 7-layer rainbow cookies, cannolis, and cappuccino.
Read MoreMaximizing Ad Swaps, Guest Editorials, and JV Opportunities
Now is a great time to look to your competition for opportunities to help grow your list and add extra revenues to your bottom line for little or no cost. For example, here at Early to Rise I just completed media buy (i.e., outside advertising purchasing) recommendations for all of our newsletters – Early to…
Read MoreMy Favorite Thanksgiving Tradition: The Best of Two Worlds
For my husband and me, Thanksgiving is an international delight. My family is Italian and Irish. His is Latin American. When he was growing up, my husband and his family did not celebrate our American holiday. But since they’ve moved to the United States, they have embraced it wholeheartedly.
Read MoreThe 5 Faces of Your Customer
One of the most profound business books I ever read was Permission Marketing by Seth Godin.
The ideas in the book were very innovative at the time. The Internet and e-mail marketing were still young, and, like the Wild Wild West, most marketers and business owners were still trying to “wrangle it in” and figure out how to leverage the Web’s possibilities… and, more important, turn those possibilities into profits.
Read MoreRescue Me?
Have you ever been in the middle of an online purchase and, for whatever reason – pre-buyer’s remorse, second thoughts – decided not to continue with it and backed out of the sales page? If you did, I’m sure you’ve seen those little windows that magically appear on your computer screen. They’re known as “rescue…
Read MoreA Must-Have for Your Business-Building Arsenal
CTC, or Changing the Channel, is the new book co-written by Michael Masterson and MaryEllen Tribby. Whether you’re a marketer, entrepreneur, expert, or novice – if you’re looking to increase revenues and start or grow your business through breakthrough multi-channel marketing techniques..
Read MoreDon’t Overlook Organic Search Efforts in Your Online Marketing Mix
Many Internet entrepreneurs think they’re doing everything they can to get the word out about their businesses. But they’re ignoring a major source of potential traffic… which means they are losing hordes of potential new customers. Big mistake.
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