Make a Strong Impression by Being Last
When you are going to be interviewed for a job, try to be the last one they see. Studies show, and my experience confirms, that the people who do best in multiple interviews are those who are first or last. And that’s regardless of how good they actually are.
READ MOREI Blinded Them With Science
Our sales were hurting. Every one of our distributors was selling three to five times more of our competitor’s cheaper, inferior air ionizers than ours. It seemed that consumers decided at the shelf that all ionizers are pretty much the same. So why should they spend 67 percent more on…
READ MOREMarketing Tip: The “Eureka” Moment
When writing or reviewing long marketing copy, you’ve got to get to the point where you find yourself thinking, “Yes! This is good! This is really, really good!” I call it the Eureka Moment.
READ MOREWhat’s More Important in Marketing?
Products — the most successful products — meet urgent needs and solve important problems. But what solves today’s problem won’t necessarily solve tomorrow’s. We must constantly refine and reinvent to make our products “new.”
READ MOREKnowledge and Action
I’ve been starting businesses for 30 years. And after taking a look at those that failed right away, those that lingered and then failed, those that puttered along, and those that soared, I have come to the conclusion that to be successful, you need a “ready-fire-aim” approach.
READ MOREThe Cow in the Ditch
What do you do when you see a cow in a ditch? Well, first, you get it out. Next, you figure out how it got there in the first place. Then, you make darn sure it doesn’t fall into the ditch again.
READ MOREWhy You Should Be More Like a Drug Addict
As I explain in today’s essay, you can learn a lot about wealth building and success from your average junkie. Don’t believe me? Some of these guys make as much as $900 a day. What’s your typical payday? Also today, I explain why what you eat has a huge impact…
READ MOREEliminating the Weak End of Your Product Line
If you want to increase profits, trim low-profit-margin items from your product line. They are probably eating up limited and valuable resources that could be better used elsewhere.
READ MOREDefeating Fatigue: Answer These Three Questions
There’s nothing wrong with feeling tired. It’s your body’s way of telling you “Give me some rest.” But staying tired — week after week — is a health problem, one you don’t have to live with and shouldn’t. If you have been feeling tired for a while, answer these three…
READ MORE“Need to Tell” vs “Want to Tell”
In marketing copy, “need to know” info is the facts your prospect has to hear to help him make the decision to buy your product. But it’s often the “want to know” info that has more pulling power. By that I’m talking about things your prospect has an emotional interest…
READ MOREWhere Do I Find a Mentor?
ETR reader Kendra Pearsall is eager to find a mentor and/or business partner. But she works at home, alone. “How do I find someone to work with?” she asks. Kendra, there are plenty of ways to do it. The most important thing to know is this: Don’t look for a…
READ MOREHow to Write a Great Corporate Memo
There are dozens of tricks you can learn about business writing and, in particular, about writing a good memo. Here’s the one that I believe is the most important: Before you begin to write, ask yourself, “What is the single most important idea I want my reader to walk away…
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