The One Thing That Changes Everything
One indispensable quality affects every relationship in your life. It holds together all your associations. It determines whether you realize your dreams, both personal and professional. And it virtually defines you to others. Without it, true success is impossible. Stephen M.R. Covey is even more emphatic. He writes: “There is…
READ MOREHow to Make Boring Facts and Figures Boost Sales
You’ve grabbed a few minutes during lunch to take a quick look at that investment packet you requested. You rip open the envelope, pull out the cover letter, and this is the first thing you see: “Thank you for your interest in our real estate investment service. As of this…
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How Much Does It Really Cost to Start a Profitable Internet Business?
The real cost to start a profitable Internet business is either in money or time. Here’s a breakdown of exactly how those costs can be applied successfully.
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Your Perfect Day! How to Allocate Your Hours for Maximum Productivity
To find maximum productivity, copy this weekday schedule that has been proven to work for high-performers and watch your goals fall into place.
READ MORELearn How To “How To”
One of the most daunting things about starting your own Internet business is the idea of creating regular, unique content for your website. You can raise your eyebrows and sigh. It’s okay. But you are going to need this fresh content if you want to get anywhere with search engines.…
READ MORESolving the Marketing Model Mystery
It’s your lucky day: You’ve found a great product to promote. Maybe it’s a client’s product. Maybe it’s your own. And because your discovery possesses the six qualities direct-response homeruns share, you suspect you just might be looking at a grand slam: This product delivers benefits your prospects already want.…
READ MOREWhat Is Your “Elephant Tether”?
Did you know that elephants are trained to stay where they are by tying a rope around one of their massive legs and attaching it to a peg in the ground? Can the peg and rope really hold back an elephant? Absolutely not! Then why does it work? Because elephants…
READ MOREThe Best Way to Get Customers
My car was embarrassingly dirty. I had been too busy to take it in to be washed, let alone do it myself. So when I found a business card on my windshield for a car washing service, I was interested. I looked around the parking lot. Only dirty cars had…
READ MOREThe Most Powerful Asset Protection Tool in the World
The wealthiest families in the world utilize a powerful legal tool to protect their assets. More important, it can be used by people who are in the process of building wealth. People like you. The tool is called transference. In particular, “risk transference.” Risk transference: 1. Identifies the risk of…
READ MOREProtect Yourself From the Flu … and the Vaccine
Media chatter about the expected flu pandemic has been ramping up lately. Could it be because of “Big Pharma”? Pharmaceutical giants like Baxter and Novartis are preparing for mass inoculations against H1N1 (swine) flu by this fall. A while back, a batch of Baxter’s seasonal flu vaccine was “accidentally” contaminated…
READ MOREYes It’s True! You Must Know How to Write Strong, Persuasive Copy
I’ve been on my soapbox for some time now saying that if Internet marketers don’t learn to write for the web, they’re leaving money on the table. Now don’t get me wrong. I’m not saying you need to be a full-fledged copywriter before you start writing for your Internet business.…
READ MOREIs Marketing Cheating?
Is marketing cheating? MW seems to think so. In particular, she has a problem with a marketing technique that has become known as “The Instant Amazon Bestseller Formula.” She didn’t accuse me outright of lying for saying that my recent book is an “Amazon bestseller.” Nor should she, considering the…
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