Recent posts related to

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Recent posts related to

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Bring in the Reinforcements

By Carline Anglade-Cole | 07/8/2009

I’ve just gone through a serious health scare. My 98-year-old grandmother, Mama Da, was admitted to the hospital with pneumonia. Our local family hustled to create a 24-hour care program for her. After all, why should a 98-year-old have to stay in the hospital by herself when she has children, grandchildren,…

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Why You Need a Multi-Channel Approach

By Mark Morgan Ford | 07/8/2009

Retailers like Walmart, IKEA, and J. Crew reach customers with print catalogs, TV advertising, online ads, and websites. Insurance companies use telemarketing, TV and radio ads, various online channels, direct mail, and print ads. Car dealerships can be found online, in newspapers, through direct mail, and on TV. To be…

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The REAL Reason You Avoid Exercise – and How to Defeat It

By Craig Ballantyne | 07/8/2009

The two main reasons people give for avoiding exercise are lack of time and lack of motivation. But those are really just politically correct answers. The truth is, most people just don’t like to do it. If you “hate” exercise, here are three ways to stay motivated and stick to…

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Striding Versus Striving

By Christine Comaford | 07/8/2009

Steven sells his products directly from his website, as well as through hotels and gift shops. His revenue had gradually increased for five years, but then dipped and then plateaued last year. He tried motivating the troops, finding new sales channels, and hiring new salespeople, but nothing changed. Then Steven…

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The Big Fat Vegetarianism Lie

By Ellison, M.Sc. | 07/7/2009

I’m pretty selective about what I eat. Nothing is more important to maintain good health and a slim physique than proper diet. Most of us agree on that. The argument usually arises when we attempt to define “proper diet.” Some insist on a vegetarian diet, while others proclaim meat to…

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Short Words, More Word Power

By John Forde | 07/7/2009

Brevity, they say, is the soul of wit. And if that’s true, I admit… sometimes, I can be a little soulless. See, I was taught to love what the nuns used to call “25 cent words.” These are the words, they told us, that make you sound smart. That win you…

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A Boomer Industry That Could Make You Rich

By Marc Charles | 07/7/2009

Aging baby boomers are driving a multibillion-dollar market, according to a recent study by MarketResearch.com. And there’s a big opportunity for you to tap into the trend. I’m talking about the “cosmeceutical” industry. (”Cosmeceutical” is a combination of two words: cosmetics and pharmaceuticals.) Examples of cosmeceuticals include skin- and hair-care…

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How to Get People to Open Your E-mails

By Alex Mandossian | 07/3/2009

Picture this: You spend hours writing an article that you KNOW will motivate people to tears/laughter/action. You send it to your e-mail list – a group of people who have specifically asked to hear from you – and no one opens the e-mail. The article ends up unread, deep in…

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The Post Office’s Loss Is Your Gain

By Charles Newcastle | 07/2/2009

The U.S. Postal Service is slashing services to the bone. They are reducing business hours and eliminating delivery on weekends in many areas. All of these cuts have opened the door to a unique business opportunity for you: providing private mail services. With this business, you would offer the same…

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The Easiest Little Retirement Plan

By Julie Broad | 07/2/2009

My brother is a talented carpenter. Before becoming a carpenter, he was an amazing chef. He is also extremely good at repairing and rebuilding cars. In fact, he’s good at anything that requires patience and attention to detail. Except, that is, when it comes to his finances.

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Why Good Sales Copy Is Priceless

By Clayton Makepeace | 07/2/2009

About a week ago, a subscriber called to inquire if my direct-marketing agency, Response Ink, would build a website for him. Although we are not looking to add new clients at this time, his company has an intriguing – even ingenious – business model. And so my curiosity got the…

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Could Today Be Your Personal Independence Day?

By Yanik Silver | 07/1/2009

July 4th is the day for all Americans to celebrate their independence. But what does “independence day” – mean for you personally? My father reminds me that July 3, 1976 was his “independence day,” since that’s the day my family came to the United States from Russia.

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