How important is a name?
“Okay. I am finally taking the plunge and starting a side business. I guess it is actually more like getting my feet wet, since my target sales goal for now is to cover my daycare expenses. At any rate, I am to the point where I need to call myself ’something.’ How important is a name? What should the strategy be for choosing one?
READ MOREPrevent Your Business From Being an “Open and Shut” Case
Chinese take-out is big business in South Florida. But “Chang’s” never had a chance.
They opened, added their name to the sign at the plaza entrance… and that was it. No ads in the local paper, no insert in the Penny Saver, not even a guy sticking flyers under windshield wipers in the parking lot.
READ MOREDiscover the Learning Power of “Content Diving”
I often enjoy cold pizza “the morning after” more than the piping hot version the night before.
What does the joy of devouring day-old pizza have to do with your success as an info-marketing entrepreneur?
Two things, actually…
A Once-in-a-Lifetime Real Estate Market for Investors
Think now isn’t a good time to get into the real estate game? Think again. We’re seeing a fusion of factors that are creating once-in-a-lifetime opportunities for potential investors.
READ MOREWhy My Dad Is the Richest Man I Know
Hard to believe, but my father looks as young today – at 60 – as he did at 40. And though he may argue that he’s lost a bit more hair than he’d like, his face, his spirit, and his health seem to have been frozen in time.
READ MOREYour Intangible USP
Your business – whether you are an information marketer, retailer, catalog merchant, manufacturer, service provider, freelancer, or consultant – has not one but two unique selling propositions (USPs): the tangible and the intangible.
READ MOREBoost Your Body’s Defenses to Fight the Common Cold
Instead of relying on over-the-counter drugs, keep yourself from getting sick in the first place. A lot of people think there is nothing you can do to stave off the common cold. But in my practice, we’ve proven that’s not true. You can, for example:
READ MOREWhy You Must Send a Confirmation E-mail
You see, an existing customer – someone who’s already pulled the trigger and made a purchase – is much more valuable to you than a no-name prospect. As marketing expert Clayton Makepeace says, “Making secondary sales to existing customers is one of the cheapest and lowest risk actions a company can take. Response on promotions sent to existing customers is usually six to eight times higher (sometimes more) than promotions sent to cold prospects. Average sale is substantially higher, too – sometimes as much as two to three times higher.”
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The Key to Getting Someone to Invest in Your Small Business
In order to get a private investor to consider your small business, you must convince him that the opportunity is sound, with little risk of failure.
READ MORETaking the Big Leap
Sometime in your business career, you will have a chance to do something or sell something – and it will be obvious to you that you are looking at a great opportunity. However, you will realize that you simply don’t have the time, the knowledge, or the resources to meet that challenge. If you are sensible, you will probably say “No thanks,” and bow out. But – if the opportunity is really extraordinary – you might want to try the Grand Canyon Jump.
READ MOREHow “The Liberty Street League” Got Its Name
Take a few steps away from the grim reality of “The Street”… past the offices that once housed Merrill Lynch… beyond the New York Sports Club, where finance managers now sit crying in their single-malts.
READ MOREUsing Stumbling Blocks as Stepping Stones
Everyone makes mistakes – and the busier you are, the more mistakes you will make. The only question is “How well and how effectively do you deal with the inevitable ups and downs of life?”
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