Never a Bad Time to Spend Wisely
Splurging in the middle of a recession is a no-no by Wall Street’s lights. They’re very good at punishing companies that can’t rein in spending when the economy goes into a tailspin (like now). The thinking is, a company can’t increase sales in a recession and shouldn’t try. They can only hope to cut costs to sustain profits. But this particular piece of conventional wisdom doesn’t always hold true. In the recession of 1989 to 1991, many companies that dared to spend aggressively on advertising were amply rewarded…
READ MOREA Toast to Your Health
Mulled wine, Champagne, hot toddies… the holidays are here. And many of us are tempted to drink a little more alcohol than we’re used to. But what’s the story? Should you down that Irish coffee pushed on you by your host? Or pass?
READ MOREMy Favorite Holiday Tradition: Sharing the Wealth
On the outside, the church looked empty. Inside, it was a buzzing hive of activity.
Men and women formed makeshift assembly lines, popping Barbie dolls and teddy bears and Ninja Turtle pajamas into boxes. Others filled paper sacks with canned yams and string beans, boxes of Stovetop stuffing, and mesh bags full of potatoes. Frozen turkeys were added later.
READ MOREOne of My Favorite Christmas Memories
So there we were – newly married and living in an apartment furnished only by a mattress on the bedroom floor.
We had no money for lights or other decorations – but, hey, it was Christmas Eve! And we were in the middle of the Rocky Mountains (both of us working toward masters degrees at the University of Idaho). “We are surrounded by evergreens – Christmas trees more magnificent than anything you can buy!” we said. “How hard could it be to chop one of them down?”
READ MORECurrent Market Conditions Shouldn’t Stop You
Seven years ago, the real estate market where I live – the west coast of Canada – was in a serious slump. Crushed by the Asian crisis of the late 1990s, the Greater Vancouver area just couldn’t seem to rally back. Houses languished on the market, and often slipped into foreclosure. Price reductions were the norm. It was a tough time.
READ MORE5 Reasons to Become a Writer in 2009
A brand-new year is just around the corner. And though, here at ETR, we firmly believe that you can make major changes in your life at ANY time, January always feels like the perfect time to set some new goals for yourself. We want to help you kick off the…
READ MOREAnyone Can Become a Writer
A brand-new year is just around the corner. And though, here at ETR, we firmly believe that you can make major changes in your life at ANY time, January always feels like the perfect time to set some new goals for yourself.
READ MOREDear ETR: “How come there’s fluoride in tea?”
“Kelley Herring’s article ‘Brewing Up a Pot of Fluoride‘ came as a nasty surprise. I’m aware that there’s fluoride in tap water, but it never occurred to me that this toxin exists in tea as well. How come?”
READ MORESkyrocket Your Traffic With Satellite Sites
The more traffic your website gets, the greater your chances of making sales. It’s a simple precept of Internet marketing. Today, I’m going to show you how setting up “satellite sites” can skyrocket your traffic… and boost your sales in the process.
READ MOREChristmas Eve, Italian Style
I grew up in an Italian/Irish household. That meant Christmas Eve dinner was usually a mouth-watering feast of seafood delights and culinary delicacies. Antipasto (a wonderful assortment of meats, cheeses, and vegetables), shrimp fra diavolo, fried calamari, breaded flounder, baked scallops, homemade rice balls, and, of course, pasta. Lots and lots of pasta. Dessert was even better with 7-layer rainbow cookies, cannolis, and cappuccino.
READ MOREWhat does Michael do when he’s studying a book?
When applied to reading books, the Power of One says that you should search the book for one good idea that you can put to work in your life immediately. Take that one good idea and turn it into a specific goal. Make that goal a yearly one, and then break it down into monthly, weekly, and daily tasks. (We explain exactly how to do that in ETR’s goal-setting programs.)
READ MOREThe Decoy Effect – and How It Can Help You Make More Sales
It happens all the time – where the introduction of a third option suddenly makes one of your earlier options look better. It sounds irrational. And it is. But it’s such a common phenomenon, it even has a name. It’s called the “decoy effect.”
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