Recent posts related to

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Recent posts related to

Month:

Got Your Attention?

By Early to Rise | 10/7/2009

What captures your attention? A pretty face? A televised car chase? The smell of baking cookies wafting through the room? It doesn’t take much. And what holds your attention? That’s not so easy, is it? It takes something that has a more direct impact on your life. Satellite images of…

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The Web Metric Nobody Tracks … and Everybody Should

By Early to Rise | 10/6/2009

There is an important Web metric that you should be tracking in your Internet marketing business — but probably aren’t. It is the “evaporation rate.” The evaporation rate measures how many names you lose from your subscriber list — by the week, month, or year. How do names evaporate from…

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The only business start up strategy I recommend

By Early to Rise | 10/5/2009

When Mary Kay Ash retired from her job in 1963, she took her life savings, $5,000, and opened her own business. Boy did it pay off! Mary Kay Cosmetics is now a billion-dollar company. Or take Hugh Hefner. He financed Playboy with $8,000 in loans from 45 family members, friends,…

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The butterfly effect

By Early to Rise | 10/2/2009

When I was in my thirties, I was urged to run for political office. I put together a campaign committee of about 12 enthusiastic supporters. And I started to get carried away with the idea of making a difference in my state. Then I called a politician I had worked…

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Whose Rules?

By Early to Rise | 10/2/2009

In matters of grammar and usage, it’s not always easy to know what’s correct. In France, a government-run Academy serves as the official authority. Here in America, no single authority has been appointed to give us definitive answers. We must consider various sources, sometimes conflicting, and make our own decisions.

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Who Is Elmer Wheeler… and How Can He Boost Your Response Rate?

By Early to Rise | 10/1/2009

The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line for jobs that didn’t exist. But not everyone was suffering. A young man by the name of Elmer Wheeler was paid $5,000…

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Should You Write a Book?

By Early to Rise | 09/30/2009

To promote herself and her business, JL wants to write a book. But she isn’t quite sure how to get her book into print. “It feels like getting a book published is challenging,” she writes. “Would it not be easier to self-publish?” Others have asked me the same question over…

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TT Fat Loss Success Story of the Month – September 2009

By Craig Ballantyne | 09/30/2009

Each month I like to give out at least one Platinum TT membership to the TT user who provides the best fat loss success story…and this month, one of our winners is Darren Oldfield from the UK. Darren wins a 1-Year Platinum TT membership, but more importantly, he has some…

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Constant change

By Robert Ringer | 09/29/2009

David Carradine. Ed McMahon. Farrah Fawcett. Michael Jackson. Billy Mays. Karl Malden. Steve McNair. The Grim Reaper is on a roll. What might the deaths of these high-profile people have in common with the likes of Gary Hart, Gary Condit, Jim McGreevey, Mark Sanford, and John Edwards, among others? Or…

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Learn direct marketing now or perish

By Mark Morgan Ford | 09/28/2009

The other day I saw an ad one of my clients had posted on the Internet. The copy was weak. It lacked an “Aha!” idea. It was balanced on two rather than four legs. Its lead was wrongheaded, it had insufficient substantiation, and no social proof. I mentioned this to…

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Why testimonials work so well

By David Cross | 09/25/2009

What do you do if your prospect knows nothing about you, as is often the case? How can you sway or “nudge” their thinking about your business, products, or services? You do it by including plenty of testimonials in your marketing materials. Testimonials overcome a prospect’s skepticism (“Who the heck…

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Words About Words

By Don Hauptman | 09/25/2009

In this column, I routinely use words that describe aspects of language. But these terms are often misunderstood and confused. Here’s a brief guide, followed by a few tips to improve your writing.

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