Recent posts related to

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Recent posts related to

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For Companies, Spending Isn’t an Extravagance… It’s a Must

By Andrew Gordon | 09/2/2008

Answer me this: Why have Exxon Mobil and some of the other oil majors been spending more of their cash on share buybacks than on exploration and production?

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The Link Between Your Look and Your Scent

By Suzanne Richardson | 09/1/2008

An unpleasant aspect of being overweight is that people KNOW you’re overweight. But a new study by Dr. Alan Hirsch of the Smell and Taste Treatment and Research Foundation could make you feel better about those extra pounds.

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My Beef With Subway

By Bob Bly | 09/1/2008

When you are imprecise with language in copywriting, it conveys an impression of sloppy thinking… and can also undermine your credibility. A case in point: the new commercial from Subway that proclaims “Everybody wants to try Subway’s hot beef sandwich.”

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The Effect of Corporate Bankruptcy on Stocks and Bonds

By Charles Delvalle | 09/1/2008

As a stock or bond holder, you are part owner of the corporation whose stock or bond you hold. So what happens if that company goes into Chapter 7 bankruptcy?

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Managing Customer Criticisms and Complaints

By Mark Morgan Ford | 09/1/2008

If you find that you are failing to follow that protocol, you must ask yourself why. Why are you pitting yourself against them?

Based on my own experience, it’s probably because you’re taking their comments personally. You’re upset. You want to defend yourself.

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Dear ETR: “Where do you suggest we start rebuilding?”

By Early To Rise | 08/30/2008

“Your ETR newsletter is great – but it seems to be for earners and those that are employed. My husband and I are starting again now, as our business has just failed. We have 6-10 months of rent left and 3 small children.

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2 Supplements for Mature Men

By Craig Ballantyne | 08/30/2008

Strength and muscle mass are two of the most important components for healthy living in older folks. If you don’t have strength, every activity is going to be harder than it should be. So you’ll be happy to know that there are two nutritional supplements that can help you build strength, no matter how old you are.

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The SPV Secret to Getting Others to Do Your Bidding

By Paul Lawrence | 08/30/2008

I love the movie business. (You already know that from reading some of my articles in past issues of ETR.) I’ve even produced a feature film. So I happen to know a few people in the “biz.” And a recent encounter reminded of a powerful persuasion technique that can apply to almost any situation.

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How to Handle Economic Predictions

By Andrew Gordon | 08/29/2008

Economists really stink at predicting one of the most important events they track: Recessions. A recent study of 60 recessions that hit various countries in the 1990s found that only 3 percent of “consensus forecasts” (as they’re known in financial circles) made by groups of economists correctly predicted one of those recessions a year in advance. And when they did see one coming, they underestimated its severity by a long shot.

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Fast and Cheap Banner Testing With Google AdWords

By Alexis Siemon | 08/29/2008

If you’re like most business owners just starting out with a brand-new website, you want to know the fastest and cheapest way to drive targeted traffic to it. Worried ETR readers frequently write to us with this concern. “I need traffic and sales now!” they say. “Help!”

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Reader Feedback: Thanks for the Advice

By Early To Rise | 08/29/2008

“The article ‘How a Google AdWords Campaign Can Help You Rev Up Your Sales‘ by Alexis Siemon was an eye opener for me. The two sentences ’Google isn’t the king for nothing. Appease the king and he’ll share his gold.‘ jarred my senses, and have been indelibly fused upon my business brain. I took that advice, and have been enjoying a 30 percent increase in my sales ever since. THANK YOU.

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The Other ROI

By Suzanne Richardson | 08/29/2008

So you’ve put together a super product. And you’ve got a stellar copywriter who’s selling the pants off of it. And your marketing team is sending the ad copy to millions of subscribers to e-newsletters everywhere. But when the results come in, your big campaign has been a big flop.

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