Google’s Duplicate Content Penalty
Google doesn’t like twins much. That is to say, Google penalizes Web pages that it deems to be near-exact copies of existing Web pages. It won’t let them appear in search results.
READ MOREA Powerful Negotiation Tactic That Can Open New Doors
Just the other day, I had a conversation with a television producer regarding a reality TV project of mine that his group is considering developing. “Rob” told me that they are moving into scripted programming in addition to reality TV. And he mentioned that they have a couple of projects they are excited about, but need rewrites.
READ MORESpeedwriting 101
Back in The Day, copywriting was a leisurely business – almost a pastoral pursuit. The client’s marketing folks got you on the phone, described the product, told you what they’d tried before and how it’d worked… what they’d been learning and thinking lately… and you brainstormed the themes you might use for a new promo.
READ MOREAre You Barking Up the Wrong Tree With Your Marketing Efforts?
They’ve been calling me at least once a week for the past three months. Every time they do (at least, on the occasions when I pick up), I say the same thing: “Please don’t call me during work hours. I’ll be happy to consider this offer, but I’d rather see it in writing. Can you e-mail me the details?”
READ MOREIf You’re Late on Your Taxes…
Tomorrow’s the deadline for filing your taxes, and you’re not ready. Maybe you had personal problems. Maybe you kept procrastinating… or are a little lazy. It happens. What should you do?
READ MOREThe Human Machine
For the great thinkers of the world whose job it is to make sense out of life – from Plato to Will Durant… from Epictetus to the Dalai Lama… from Montaigne to Eric Hoffer – the foundational rules never change. The universal principles of human nature are constants. And in a world of chaos and madness, that’s nice to know.
READ MOREBuild Your E-Mail List With the Relevancy Principle
“Dear ETR, I was wondering if you accept articles for your newsletter?” I get e-mails like this on a weekly basis. And I applaud the senders for their initiative. Since ETR has over 450,000 subscribers, it is a good marketing strategy to get your name and ideas – and a link to your website – into our newsletter.
READ MOREBig Fat Fitness Lies
Hold it. You may be exercising and eating all wrong. You may have been led to believe a lot of very stupid and untrue things about what it takes to get fit. Things like:
READ MOREWhat to Do With Your Great Ideas
You’ll feel great – even inspired – when all your brainstorming and research yields a Big Idea, whether it’s for a new product, a marketing campaign, or a headline for a sales promotion. But you’re not done.
READ MOREAre You Socially Awkward?
You’ve no doubt heard about how social media is taking over the world – or at least the Internet marketing world. And depending on your perspective, this takeover may seem hostile, especially if you’re new to online marketing and have just started to build your own Internet business.
READ MOREBuy China Now
China will lead the world out of this economic slowdown, and the money to be made by investors is beyond your wildest dreams. Three reasons China will explode: (1) They have no debt and a $3 trillion surplus. (2) They consider 6 percent growth to be a recession for their country. (3) Most important, China’s government puts China first.
READ MOREMichael Masterson in Movie Land
After a movie has been half-shot, you can’t fire your principal actors. You must keep them because you can’t afford to re-shoot all the scenes they have been in.
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