Establishing Trust
“Elise” consults for nonprofit groups, and she’s great at her job. Most of her business has come from word of mouth. But Elise knew that if she could channelize her efforts, she could reach thousands – if not millions – of potential clients. So she began marketing her services with a website, e-mails, and postcards.
READ MORE4 Ways to Make MORE Money in a Stinking Recession
Businesses that are launched in hard times are better equipped to survive than those that grow bloated and fat during times of surplus spending. But in order to thrive during an economic slowdown, you need to know how to do things the smart way, and not waste money you don’t have on strategies that won’t work.
READ MOREWhat’s the ideal number of calories for an adult woman?
In order to determine how many calories you need, first you have to figure out your Basal Metabolic Rate (BMR). Your BMR tells you the number of calories you’d burn if you stayed in bed all day.
READ MOREThe Most Powerful of All Success Skills
In any organization, power moves inexorably to those who have mastered the art of persuasion. Whether you express yourself online, on the phone, or in person doesn’t matter much. What counts is your ability to convince people that your ideas are worthwhile.
READ MOREWhich Airlines Have the Healthiest Food?
An overwhelming amount of evidence suggests that if you want to eat healthy food on an airplane… bring your own. If you can’t do that, here are your healthiest options:
READ MOREHow to Find the Best Tenant for Your Rental Property
Owning and managing rental properties can be very profitable. (From just two rental properties, my husband and I make $1,200/month in positive cash flow.) As a rental property owner, you may find yourself dealing one-on-one with tenants. Make sure you handle these encounters as business transactions, and don’t let your emotions – or your desire to fill a unit – prevent you from making sound business choices.
READ MOREWords That Come in Two Flavors
I read The New York Times regularly. Notwithstanding its reputation, this esteemed newspaper often proves to be a fertile source of misuses for this column. Within the space of a few days, for example, I found these two sentences in its pages:
READ MOREFacebook for Fat Loss?
You know what you need to do in order to lose fat: Eat less and exercise more.
But that’s easier said than done, especially when you’re surrounded by friends who want to drag you to another movie or high-calorie restaurant meal when you should be working out.
READ MOREMake Money Online Selling Other People’s Products
If you don’t have a product or product idea you can still make a fortune off an already-existing Internet business by becoming an affiliate.
READ MOREHow important is a name?
“Okay. I am finally taking the plunge and starting a side business. I guess it is actually more like getting my feet wet, since my target sales goal for now is to cover my daycare expenses. At any rate, I am to the point where I need to call myself ’something.’ How important is a name? What should the strategy be for choosing one?
READ MOREPrevent Your Business From Being an “Open and Shut” Case
Chinese take-out is big business in South Florida. But “Chang’s” never had a chance.
They opened, added their name to the sign at the plaza entrance… and that was it. No ads in the local paper, no insert in the Penny Saver, not even a guy sticking flyers under windshield wipers in the parking lot.
READ MOREDiscover the Learning Power of “Content Diving”
I often enjoy cold pizza “the morning after” more than the piping hot version the night before.
What does the joy of devouring day-old pizza have to do with your success as an info-marketing entrepreneur?
Two things, actually…