Posts by Early to Rise
It Ain’t No Sin to Use Bad Grammar
Depending on your product and your target audience, using improper English in your sales copy may make it work better. The trick is to really know your prospect. Actually picture him or her in your head. Then pretend you’re having chat with that person while you write. A “conversation” with a retired Midwestern farmer
Read MoreDo You Think Managing Is a Waste of Time?
According to most “serial business builders,” bad hiring and firing decisions are among the most serious mistakes entrepreneurs make. These include: 1. Not spending the time and energy to recruit the very best employees 2. Not paying close enough attention to an executive’s performance 3. Waiting too long to fire someone Think about the people…
Read MoreStepping Up
I want to acknowledge something important, something you have probably gone through during your goal achieving efforts. I’ve gone through it myself, and most high achievers I know have too. I am talking about the setbacks and disappointments that have stopped you dead in your tracks. Perhaps the promotion you expected didn’t materialize… or your…
Read MoreTraining Your Employees for the Big Race
One of the most important business skills is almost never talked about. It is speed. In Ready, Fire, Aim, I explain that the faster you get good ideas to the marketplace, the better your chances of succeeding. And the faster you can get almost anything done, the less it will cost you. You don’t want…
Read MoreWhen to Tell Your Customers about Your Weaknesses
Twenty-five years ago, when Jay Abraham and I were relatively young men in this business, we shared the tips and techniques we discovered. He’d give me his best new idea. And I’d give him one of mine in return. One of the ideas he shared with me was already an old one at the time,…
Read MoreGot Your Attention?
What captures your attention? A pretty face? A televised car chase? The smell of baking cookies wafting through the room? It doesn’t take much. And what holds your attention? That’s not so easy, is it? It takes something that has a more direct impact on your life. Satellite images of a hurricane bearing down on…
Read MoreThe Web Metric Nobody Tracks … and Everybody Should
There is an important Web metric that you should be tracking in your Internet marketing business — but probably aren’t. It is the “evaporation rate.” The evaporation rate measures how many names you lose from your subscriber list — by the week, month, or year. How do names evaporate from your list? It’s simple.
Read MoreThe only business start up strategy I recommend
When Mary Kay Ash retired from her job in 1963, she took her life savings, $5,000, and opened her own business. Boy did it pay off! Mary Kay Cosmetics is now a billion-dollar company. Or take Hugh Hefner. He financed Playboy with $8,000 in loans from 45 family members, friends, and other investors. Today, he’s…
Read MoreThe butterfly effect
When I was in my thirties, I was urged to run for political office. I put together a campaign committee of about 12 enthusiastic supporters. And I started to get carried away with the idea of making a difference in my state. Then I called a politician I had worked with. I asked him if…
Read MoreWhose Rules?
In matters of grammar and usage, it’s not always easy to know what’s correct. In France, a government-run Academy serves as the official authority. Here in America, no single authority has been appointed to give us definitive answers. We must consider various sources, sometimes conflicting, and make our own decisions.
Read MoreWho Is Elmer Wheeler… and How Can He Boost Your Response Rate?
The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line for jobs that didn’t exist. But not everyone was suffering. A young man by the name of Elmer Wheeler was paid $5,000 for coming up with nine…
Read MoreShould You Write a Book?
To promote herself and her business, JL wants to write a book. But she isn’t quite sure how to get her book into print. “It feels like getting a book published is challenging,” she writes. “Would it not be easier to self-publish?” Others have asked me the same question over the years. “What’s better?” an…
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