Posts by Alexis Siemon
Are You Socially Awkward?
You’ve no doubt heard about how social media is taking over the world – or at least the Internet marketing world. And depending on your perspective, this takeover may seem hostile, especially if you’re new to online marketing and have just started to build your own Internet business.
Read MoreBecome a Killer Link Builder
Link building is one of the most important aspects of search engine optimization (SEO). When you attract links from other relevant websites, that tells the search engines that yours is a site to be trusted, and, therefore, displayed for relevant keyword searches.
Read MoreBuild a Rock-Solid SEO Foundation
Over the past couple of years, we’ve given you many powerful, actionable ideas on how to get your site ranked in the major search engines. Several of ETR’s experts (including me, if I may be so bold) have shared techniques on keyword research, search engine optimization (SEO) dos and don’ts, link building, and more…
Read MoreWhere Do You Get Search Satisfaction?
If you aren’t already targeting Google with your search engine marketing efforts, now’s the time to start. That’s because Google has proven itself when it comes to giving people what they want. Recent surveys conducted by the University of Michigan and ForeSee report that not only is Google number one in American consumer satisfaction, it’s surging in growth.
Read MoreFast and Cheap Banner Testing With Google AdWords
If you’re like most business owners just starting out with a brand-new website, you want to know the fastest and cheapest way to drive targeted traffic to it. Worried ETR readers frequently write to us with this concern. “I need traffic and sales now!” they say. “Help!”
Read MoreSEO Don’t: Cloaking
This week, a story came to my attention that I don’t hear too often. It seems there’s some buzz around the real estate industry that a fairly well-known website is participating in cloaking.
Read MoreA Beginner’s Guide to Local Search Marketing
I don’t know about you, but I haven’t used a phonebook in over two years. I feel a slight twinge of guilt when the new one shows up on my doorstep, because I know it’s making a short trip from my front porch to the recycling bin. I started performing my searches for local goods and services online ages ago, and I haven’t looked back since.
Read MoreSEO Don’t: Using Fancy Flash Designs for Your Site
If your designer or Web development firm suggests a cool Flash design, resist the temptation and say no.
Read MoreSEO Don’ts: Critical Site Content as Images
When developing your website, it’s easy to get swept away by some of the gorgeous creations your Web designer proposes. But while they may look great, it’s important to make sure that none of those images contain critical information or content. The reason is because the search engines cannot “read” any copy that is in an image.
Read More7 Ways to Improve Your PPC Campaign
Whether you’re experienced in PPC advertising or just getting ready to launch your first campaign, there are several performance-boosting strategies I want to let you in on today.
Read MoreSEO Don’ts: Keyword-Stuffing Your Home Page
One of the very first steps toward optimizing your website for killer search engine rankings is choosing the right keywords. But it’s easy to get carried away and start “keyword stuffing” – and that’s a big no-no.
Read MoreSEO Don’ts: Using Hidden Text
One thing you should avoid when optimizing your site for the search engines is hidden text.
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