The Social Media Connection

“Like China, the Internet is a huge new market. It’s up to you to figure out what to do with it. Use it as a prospecting tool, make connections with people, add value for your existing customers.”  – Larry Chase  In the world of search engine marketing, links are extremely important. Search engines view inbound…

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Rev Up Your Sales With Google AdWords

“When you can do the common things of life in an uncommon way, you will command the attention of the world.” – George Washington Carver You’d been hearing all about how great Google AdWords is for driving traffic to a business’s website, and you were finally ready to get in on the action. So you…

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3 Places You Should Use Keywords but Probably Don’t

“Ninety-nine percent of our business comes from the Internet, and it all comes from those Internet searches.” – Bruce Fisher When Charlie and Suzanne asked me to start writing articles for ETR about search engine marketing, I thought, “That’s great! There’s so much to talk about!” This was immediately followed by, “Oh no! There’s so…

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