Posts by Bill Glazer
Defining Advertising and the Three Possible Responses
Most advertising stinks. For instance, this has probably happened to you: some hotshot salesperson came walking into your place of business or contacted you online and told you that you’ve got to get your name out there. Get your name out there? Um, what exactly does that mean? “You know, get your name out there.…
Read MoreThe Three Possible Responses to ALL Your Advertising
Most of your advertising won’t find quite as targeted an audience as a Yellow Pages ad or Google ad, where people are hunting for a specific product or service. In most cases, your offer will be delivered to people who were not expecting to see it. For this reason, you must understand a basic concept:…
Read MoreTake the Outrageous Path to Outrageous Success
You can (and should) always be different with your advertising. Because when you are… you accomplish your #1 goal. GETTING NOTICED! OUTRAGEOUS doesn’t always mean getting wild (like me on the cover of my newest book, where I’m wearing a straightjacket). It can be as simple as changing the font in a letter you send…
Read More