Posts by Bob Bly
Bent Out of Shape About a JointFlex Commercial
A sin to be avoided in sales copy is using words that remind the prospect you are, in actuality, selling a product, not just educating or helping him out of the kindness of your heart. One of the words on my forbidden list is “product.” Today, I heard a radio spot for JointFlex, an arthritis supplement, that repeats the word many times.
Read MoreThe Cut-Off Age for Getting Into a New Career or Business
When considering whether there is an exact cut-off age on getting into a new career or business, consider how actor Abe Vigoda handled it.
Read MoreAvoid This Common Mistake When Creating Information Products
As I said in my last ETR article, the best way to prevent customers from illegally copying and sharing your information products is to create content that gives the buyer more than his money’s worth.
Read MoreHow to Profit From Idea Thieves
A common concern among would-be information marketers is illegal copying. Because their products are downloadable and easy for their customers to share, many think that will be the downfall of their business…
Read MoreMy Beef With Subway
When you are imprecise with language in copywriting, it conveys an impression of sloppy thinking… and can also undermine your credibility. A case in point: the new commercial from Subway that proclaims “Everybody wants to try Subway’s hot beef sandwich.”
Read MoreA Non-Obvious Way to Build Your E-List
Internet marketers are always looking for new ways to build their e-lists quickly and at an affordable cost. So let me tell you about an under-used, non-obvious technique for adding new subscribers to your opt-in list. Using it, I added over 500 new subscribers to my e-list in just a few days – and these were buyers, not just prospects.
Read MoreWhich Expert Will You Trust Your Business Success To?
The vast majority of entrepreneurs I meet – even mom-and-pops and small-business owners who operate out of their homes – spend thousands of dollars on hiring so-called experts to advise them on how to make their businesses more successful.
Read MoreHow Would You Rate This Headline?
I received a mailing today promoting a stock newsletter. In big, bold type, the headline on the outer envelope reads: “Inside: Three stocks set to quadruple in price in the next 12 months.”
Read MoreThe Naked Truth About Naked Conversation
Social media evangelists are in love with Twitter, Facebook, and their ilk because these networks enable continuous “naked” conversations.
Read MoreMarketing With Free Information
One of the easiest – and most effective – ways to generate more leads and orders from your marketing is to offer, as a bonus, a free special report. But be careful: Your prospects already have too much to read and don’t really want a “report” per se. What they seek is valuable content that…
Read MoreAre You Suffering from “RSS Feed Overload”?
These days, more information is published online every 24 hours than you could read in five years.
Read MoreHow Much E-Mail Is Too Much?
“If a fellow wants to be a nobody in the business world, let him neglect sending the mail man to somebody on his behalf.” Charles F. Kettering The other day, one of my online subscribers, CR, complained about a famous Internet marketer. “I unsubscribed from his list,” she told me haughtily. “As soon as I…
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