Posts by Bob Bly
The Trouble With Cold-Calling
I won’t deny that cold-calling can work. Yet in 99 out of 100 cases, my advice is never to do it.
Read MoreThe Trouble With Cold-Calling
“Any time that you’re making cold calls…, you’re going to call 100 people, and if you get one good result you’re happy. It’s a numbers thing.” – Brian DiMartino I won’t deny that cold-calling can work. Yet in 99 out of 100 cases, my advice is never to do it. The reason is that, even…
Read MoreThe Most Important Part of Marketing
The “most important” part of marketing will have the greatest effect on sales, and it’s not the copy, the offer, or the budget.
Read More5 Ways to Jumpstart Your Internet Marketing Business
“To follow without halt, one aim; there is the secret of success.” – Anna Pavlova If you aren’t yet making money online, one of your goals for 2008 should be to stop talking about starting an Internet marketing business – and start actually doing it. If you already have an Internet marketing business, your goal…
Read MoreIs Donald Hall Insane?
“Have no fear of perfection – you’ll never reach it.” – Salvador Dali Donald Hall said in a recent interview with The Writer magazine that most of his poems go through something like 100 drafts. He says none of his published poems have gone through less than 50… and that he revised one of his…
Read MoreWhat Business Owners Can Learn From Baseball Managers
“Every strike brings me closer to the next home run.” – Babe Ruth Imagine this scenario… Your favorite baseball team has the opportunity to hire GR. Now a free agent, GR is one of the league’s best hitters. He hits more home runs than 90 percent of all other players… and has an impressive .300…
Read MoreMultiply Your Online Sales by 100 Times or More
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain Are Web metrics as difficult to measure and analyze as the experts claim? Not really. At least not when you follow the marketing business model used by Agora Inc. and Early to Rise. In the “Agora Model”… also…
Read MoreThe More You Learn, the More You Earn
“If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability.” – Henry Ford Years ago, a famous rock star returned to her high school to speak at an assembly. Although she had not…
Read MoreWhat Billy Blanks Can Teach You About Self-Help Programs
“Words may show a man’s wit, but actions his meaning.” – Benjamin Franklin Several months ago, I got home from work to find a box on the floor next to my wife’s nightstand in our bedroom. “What’s this, honey?” I asked her. “I ordered Tae Bo,” she replied. Tae Bo is an exercise program created…
Read MoreShut Up and Listen!
“If A equals success, then the formula is A equals X plus Y and Z, with X being work, Y play, and Z keeping your mouth shut.” – Albert Einstein Do you talk too much? A study conducted at the University of Rochester’s School of Medicine found that – to forge closer relationships with the…
Read MoreWhat Words Sell Best?
“He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.” – Joseph Conrad For several years, car manufacturers have been proactively marketing sales of used vehicles with ads touting “certified pre-owned vehicles.” These…
Read MoreDon’t Fall Into This Marketing Trap
“It is by universal misunderstanding that all agree. For if, by ill luck, people understood each other, they would never agree.” – Charles Baudelaire A few weeks ago, my wife called me at work when my back was up against the wall on a tight copy deadline. She complained that she saw a bunch of…
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