Posts by Carline Anglade-Cole
Bring in the Reinforcements
I’ve just gone through a serious health scare. My 98-year-old grandmother, Mama Da, was admitted to the hospital with pneumonia. Our local family hustled to create a 24-hour care program for her. After all, why should a 98-year-old have to stay in the hospital by herself when she has children, grandchildren, great-grandchildren, and a great-great grandson?…
Read MoreCopywriting Is Colorblind
I’ve gotten dozens of letters from aspiring copywriters wanting to know if it’s harder for African-Americans, women, or other minorities to break into the copywriting biz.
Read MoreHow to Get 2…3…Even 5 New Sales Promotions for the Price of 1
My clients shell out big bucks for me to write a single promotion package. But my smart clients can get two… three… even five promotions for the same price. How? By giving me the freedom to create multiple cover tests for them.
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