Posts by Charlie Byrne
Overcome Writer’s Block Forever
I already knew that Michael Masterson, one of the world’s top copywriters, was on board and heading to the French countryside for the three-day writing conference I was attending. But now I saw John Forde taking a seat beside him. To have Forde presenting at the conference as well as Masterson would be a fabulous extra bonus.
Read MoreHere’s Your Ticket Out of the Recession
If the recession has you paralyzed in your tracks and scared shoeless for your financial future, here’s a radical idea.
Start your own online business. Yes, and do it right now.
Read MoreWhen “Tomorrow” Is One Day Too Late
Maybe you consider yourself too young to be worried about such things. Maybe you don’t have much money (certainly not anything that you’d consider an “estate”). Doesn’t matter. Just because you’re not a millionaire is no reason to think you don’t need to have a serious sit-down with a capable attorney. Find a good lawyer and set up a meeting to discuss these important issues.
Read MoreHow to Avoid the World’s #1 Copywriting Mistake
I’d say it’s the #1 mistake most untrained or beginner copywriters make…
I’m talking about focusing inward on yourself instead of outward on your prospect or customer.
I was reminded of it again just this morning as I drove by a local sub shop.
Read MoreHow Restaurants Are Reacting to the Economy
“If you really want to be sure of that 7:30 p.m. table, ask for it with a French, Spanish, or Italian accent. It will brand you as a potentially bigger spender, the kind helping restaurants outlast a weak dollar and a wobbly Dow.”
Read MoreKeep Your Cool When Offered a “Hot” Deal
The plan was nearly perfect.
I’d fly from Florida up to JFK and spend Friday night at my nephew’s graduation party on Long Island. Saturday morning, I’d drive up to Boston to spend the rest of the weekend visiting friends, and would then fly back home out of Logan airport Sunday night.
Read MoreLiving Rich: How to Find Great “Dive” Restaurants
There are all kinds of benefits in finding great little “dive” restaurants in your neck of the woods…
Read MoreDine Like a Millionaire
I’m sure you know that an excellent dinner for two can easily run into three figures these days. And with prices going up everywhere, it’s only getting worse.
Read More7 Sizzling Business “Discoveries” From Stanford’s Facebook Project
Combing back through the longstanding principles you’ve come to know and love by reading ETR and Michael Masterson’s new blockbuster book, Ready, Fire, Aim, I found at least seven “power principles” with fascinating parallels to the Stanford project.
Read MoreGood Cop(y), Bad Cop(y) – Let’s Make the World Safe for…
Take a ride around your town and you’ll see it on signs everywhere you turn. Self-absorbed… inner-directed… and completely without benefit to the reader.
Read MoreDon’t Trick Your Prospects: A Marketing Lesson From the Movies
The purpose of a great headline is to get your readers’ attention. And the purpose of the remainder of your sales letter is to get your readers to buy your product or service. But if there is a disconnect between what the copy promises and what the product delivers, you’re going to have dissatisfied customers who feel betrayed.
Read MoreIt’s Good to Know: Tray Table and Seatback Rules Finally Revealed!
You’ve heard these orders every time your flight has taken off and landed. But have you ever wondered “Why?”
Read More