A Leveraged ETF for All Market Conditions

Most investors would agree that in tough economic times one safe haven is consumer staples. Companies like Johnson & Johnson, Coke, and Philip Morris do well in all markets, and tend to weather storms better than companies that sell discretionary goods.

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A Safe Way to Get a Technology Play

One ETF (exchange traded fund) – which is laden with some of the biggest names in technology – is set to offer outstanding returns once the economy recovers. I’m talking about the technology SPDR (XLK), and it allows you to own a “who’s who” of the technology industry, including Microsoft, Google, Intel, Hewlett-Packard, and Apple.

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Fill Up Your Portfolio With This Profitable Company

When it comes to a measuring a company’s health, little can compare with overall profits. The more profitable a company is, the better. And no company in the world is more profitable than ExxonMobil (XOM). For anyone who drives a car and pays $4/gallon for gas, this should come as no surprise.

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Keep On Rolling

One thing to keep in mind when buying a company’s stock is the lifespan of its product. In other words, keep an eye on how often consumers have to buy replacements. If people have to buy your product only once, you are on a constant search for new customers. Unless, that is, you’re satisfied with sporadic sales.

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