Posts by Craig Ballantyne
Questions You Must Ask
Dan Kennedy goes back, way back…can you believe this? This November he celebrates his 40th year in marketing with a “party” at his annual Info-Summit. I’m sending Jeff from ETR because I want someone from our team to hear from the $600 million dollar man, Jake Steinfeld (the keynote speaker). I’ve been going to Kennedy…
Read MoreLaunch That Almost Died
Listen, I’ve watched this man go through more ups and downs than a rollercoaster. Yet he never gives up and doesn’t complain. Instead, he decided to Man-Up. Earlier you heard about how he was a bit disappointed by his launch…but today he’s back with a motivational story to tell you how he kept on pushing…
Read MoreHarsh Truth About Support and Schadenfreude
As a child I spent every Sunday morning at First St. John’s Lutheran Church. It’s an old red brick church, located in the middle of rich farmland, on the northeast corner of a one-intersection, no stoplight hamlet called Seebach’s Hill. My Sunday mornings as a 6-year old would start with cereal for breakfast, followed by…
Read MoreHow I Lost $75,000 at the TT Summit But Still Won Big
Yeah, I know, that’s a lot of money. But it was for a good cause. Besides, I won something much more valuable than money. You see, every year I hold the TT Summit in San Diego (most of my fitness guests speakers and many of our attendees are based in California, so that’s why it’s…
Read More#1 Training Truth and Bodyweight Challenge for Life
Just finished up working with Men’s Health magazine on a new… …bodyweight challenge workout. They loved the first one I sent, but then they rejected it, because I gave them something even better! So you’ll get the original challenge workout below as a I reveal the Top 10 Fat Loss Facts learned in the first…
Read MoreBecome a Turbulence Training Lifetime Partner
Once upon a time I was a stupid, skinny, obnoxious 16-year old kid. And here’s what I liked to do… Play video games (back when it wasn’t cool) Go out partying (we get started early in Canada) Play sports with my friends Eventually I replaced those hobbies with bodybuilding, and the eventually…
Read More2 Secrets of World’s Great Copy Writer
Today is a tale of two men with valuable secrets to share with you. Both are named Gary. First, there is the Gary that I know and look forward to seeing every time I’m in Denver at our Early To Rise offices (like I was last week). That’s where young Gary The ETR Copywriter works…
Read MoreIs This The Best You Can Do?
I’m fascinated by obituaries. Every Saturday morning after my workout, I buy the Globe and Mail newspaper, take it home, and spread it out over my kitchen table. Five minutes later, after petting the dog and making my healthy post-training blender drink, I meander through the sports section. On the back page is the week’s…
Read More3 carbs NOT to eat
I have to laugh at this. Every time. It’s ridiculous. Have you ever been told that “fruit makes you fat“? It is such a joke. I mean really, have you EVER met an obese person that got that way from too many bananas? I know that I’ve never seen a fat gorilla (and don’t they…
Read MoreCopy Checklist
Over the years, ye ol’ Godfather has read a lot of books, been to almost as many seminars (or so it feels like), and taken copious notes on sales and copywriting. Recently, to help Gary, our ETR copy writer, create his stellar sales letter for my new Turbulence Training program, I went through all of…
Read MoreKern Steals From This Guy
Did you also know that Kern says he just rips off Dan Kennedy’s info, makes it cooler, and then repackages it for his audience? Check your wallet, Danny Boy Interesting…I guess that proves Kennedy is still the master to learn from. Recently in one of Kennedy’s CD’s, grumpy ol’ Dan gave us this advice: “The…
Read MoreYour Secret Weapon for Achieving Your Dreams
On the cold, clear morning of December 27th, 2010, I had to rush my mom to the hospital. She had been experiencing chest pain for a couple of days, she later told me, and things were getting worse. As I waited in the Emergency Room to hear from the doctors, I thought about all of…
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