Posts by Craig Simpson
If You’re Going Fishing You Need Bait
Robert Collier was a fabulously successful direct-mail marketer who ruled the field during the first half of the twentieth century. He is believed to have written sales letters that brought in upwards of one hundred million dollars during the 1920s and 1930s. In today’s dollar that would amount to a billion dollars. He sold sets…
Read MoreThe Number One Rule for Copywriting Success
You don’t have to have great ideas if you hear great ideas — Eugene Scwartz Eugene Schwartz was one of the greatest copywriters of his day, but these days he is one of the most elusive to learn about. Schwartz was the genius who helped large businesses, like Boardroom, Inc., become a mega-publisher. He’s also…
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