Posts by Dan Kennedy
Post-Sale Value Stacking 101
Post-sales value stacking is a common strategy for as seen on TV ads, which got their start from Phil Kives and his company K-TEL.
Read More7 Keys to Maximize Your Marketing
Direct marketing strategies are responsible for building many of the greatest fortunes in the world. Today you see direct marketing (also known as direct response advertising) at work in the world of mail-order, TV infomercials, etc., as well as in ‘ordinary’ businesses, such as retail stores, fitness facilities, and restaurants. Direct response advertising by definition: 1)…
Read MoreWhat You Really Get Paid For
As anyone who’s ever started a business can confirm, there are plenty of unknowns when it comes to being an entrepreneur. “Who’s my target customer?” “Should I have employees?” “What kind of website do we need?” “How much should I charge?” And many, many other questions besides. But before you go too far down any…
Read More4 Mandatory Factors for Making More Sales
One of my top coaching clients recently asked for advice on how he might get better at selling. This was someone already at an 85% success rate, by the way. This led to me explaining that “the salesperson’s skills are only one of four boxes” that contribute to a salesperson’s success. These four factors are,…
Read MoreA Harsh Lesson About People from Russia
In the book Once Upon a Time in Russia: The Rise of the Oligarchs – A True Story of Ambition, Wealth, Betrayal and Murder… a book I highly recommend… on the first page, an old Russian proverb: A GOOD MAN, MAYBE. BUT IT’S BEST TO SHOOT HIM. Harsh. Harsh reality. Russians are very tough and very practical. The…
Read MoreThe Man, The Myth, The Legend, Behind The World’s Greatest Inventor
There is great mythology about Thomas Edison, as the ‘world’s greatest inventor’, but by his own assessment, he was only an adequate engineer. Edison was more gifted at self-promotion (at a time self-made celebrity was rare), raising capital from investors and corporate partners, and the three top Money-Making skills: advertising, marketing, and selling. Edison organized…
Read MoreHow to Sell to the Affluent
I want to tell you about four people. One drives a $400,000 Maybach (a luxury auto I also own), and a $360,000 Bentley, wears a diamond-encrusted one of a kind wristwatch, and lives in a 2-floor penthouse in New York in which he removed walls in order to create a big home theater. He is…
Read MoreChange is a Matter of Choice
At a certain age, you find yourself staying up for the midnight ball-dropping. So, it is time for millions to make utterly empty New Year’s resolutions. But the truth is, most are empty of resolve all year long. I doubt most even know the meaning of the word “resolution.” Actually, thetwo meanings. It’s instructive. Even if you think you know,…
Read MoreShocking Discovery from Regis Philbin
In June, Regis Philbin – known as a TV entertainer, but a very savvy stock investor – interned for a day in hedge fund manager David Einhorn’s office, as a publicity stunt. One of the things he did was to mystery call and shop the stores of a public-company retail chain that he and Einhorn…
Read MoreLook Closely. The Simple Truth Is There.
November 8, Red Bank, N.J. November 14, Great Falls, Montana. November 15, Missoula, Montana. November 16, San Bernandino, Ca. November 21, Virginia Beach, Virginia. November 23, Columbia, South Carolina. November 29, Las Vegas. November 30, Boston. This was the November 2013 schedule of the nearly 80 year old Bill Cosby. Hopscotching the country, doing stand-up…
Read MoreThe Secret Factor in Selling
The FAO Schwartz store in Vegas is strategically designed to keep you in the store as long as possible. It does this many different ways; three floors, slow escalators with brilliantly conceived signage that sells, the opportunity to buy 30-minute use cards to play all the games on the 3rd floor, the environment itself, a…
Read MoreThe Harsh Reality About Your Time
Having recently had another birthday click over on the odometer, time is on my mind. It’s never far from it in my work-cave, because I have strategically placed more than a dozen clocks around the room and can’t look in any direction without seeing one. As I describe in my book, No B.S. Time Management…
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