Posts by Dan Kennedy
The Power of Mastery
I am about to tell you how to add $25,000.00, $50,000.00, maybe $100,00.00 a year to your yearly income – without spending even a penny more on advertising or marketing. One of my featured guest speakers at a past SuperConference was Michael Vance. Michael worked side–by–side with Walt Disney for a number of years. As…
Read MoreTwo Sword-in-the-Stone Secrets
My newest book, No B.S. Wealth Attraction in the New Economy, is all about making yourself magnetic to money, in part via different approaches to marketing. Here’s some insight into that process… Last year, I bought a 1972 AMC Javelin. Not as an investment. Just to drive around during the summer. I already owned a…
Read MoreThe Professor of Harsh Reality’s Lecture About Time
Having recently had another birthday click over on the odometer, time is on my mind. It’s never far from it in my work-cave, because I have strategically placed more than a dozen clocks around the room and can’t look in any direction without seeing one.
Read MoreMarketing and Business Reinvention
In my 35 years working with business owners, entrepreneurs, and big corporate clients, I’ve seen many approaches to marketing. Unfortunately, most of them are narrow, limiting, and, well, wrong.
Read MoreNine Pages
On any given day, I go down to my cave at 7:00 a.m. and do not emerge until 6:00 p.m. When I do, my wife goes through a litany of everything she accomplished in that time. Then she asks: “And what did you do all day?” My answer: “Nine pages.” I admit that this is…
Read MoreRiches in Niches
I am always amazed at the remarkable opportunities there are to identify specific target markets, to tailor goods, services, offers, and messages to them, and to reach them through publications they read with intense interest. I’m also amazed that more marketers don’t take advantage of them. For example, there are magazines for every conceivable kind…
Read MoreSalespeople Who Don’t Sell
Recently when I was in Phoenix, I went to a cowboy boot store. To buy boots. I have a pair of ostrich boots I’ve had for quite a few years. Re-soled them a few times. They have a lot of miles on ’em, but I’m very reluctant to give them up because they are so…
Read More8 Resolution-Rescuing Strategies
Resolve comes easily on December 31st. But by April of the New Year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to them, forgotten altogether. The point of this essay is not to make you feel guilty. Instead, it is to identify…
Read MoreThree Secrets to Business Success
The Internet has changed the way we do business. However, here’s something to keep in mind: The Internet is nothing but a medium (actually, a media toolbox). It is no more than that. It is not a panacea. Not an end-all-be-all for the entrepreneur seeking real, solid financial independence. There’s more than one piece in…
Read MoreIf You’re in the Advice Business
A factory worker goes to a psychic and pays $25 (or $2.99 a minute by phone). A corporate CEO calls in a Faith Popcorn, Harry Dent, or highfalutin consulting firm and pays $25,000 or $250,000. Both of them are paying for predictions about the future. Everybody wants advice. The reasons are both rational and irrational,…
Read MoreHow Great Incomes Are Made With Specialty-Interest Newsletters
In Message #1630, I started this series of articles for Early to Rise about the information marketing and publishing business. Today, I’m going to address a question that I’m often asked: “If I kept all my knowledge but had to start over with little or no resources, how would I enter the information marketing business?”…
Read MoreInside the Information Marketing Business, Part 1:
There have never been greater opportunities in the field of Information Marketing – for everyone from very experienced, successful entrepreneurs to rank beginners. As something of a “father” of the industry, I’ve been invited to contribute a series of articles about these opportunities to Early to Rise. And I thought I’d begin by defining what…
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