Posts by David Cross
Loose Talk Costs
Loose talk in business may not be a life and death situation, but it, too, can be costly.
Read MoreMake Mine a Single
My friend Brian forwarded me an article espousing the benefits of “double opt-in” versus “single opt-in” for people signing up for e-mail newsletters. Single opt-in requires them to sign up. Double opt-in adds an extra step…
Read MoreProving You’re Not a Spammer
Spammers have made life tougher for Internet marketers. Anytime you send an e-mail to a subscriber to your e-newsletter, you have to navigate a maze of spam filters and wary readers.
Read MoreDon’t Wait Until You’re Great
The world is packed with thousands of successful people who leapt right in. People who became great because they were willing to take a risk.
Read MoreWhen Making Sales, Pricier Is Not Always Better
Try out your products at different price points. Then go with the price that brings in the most customers.
Read MoreIf You Really Must Have a Design, (Im)Prove It
You may feel very strongly that your website should look a certain way. But the fact is, it doesn’t matter what you think. It doesn’t matter what your designer thinks, either. And it doesn’t matter what your webmaster thinks. What matters is what your customers think.
Read MoreDon’t Pay Your Credit Card Bill Early
Pay your credit card on time, but watch out for paying it too early, as you might be stuck with charges. Follow these tips to ensure this doesn’t happen.
Read MoreThe Value in the Email List
An email list is one of the most important things a business can own. Building an email takes some work but is worth the effort.
Read MoreYou Say You Want to Make a Resolution?
“Difficulties mastered are opportunities won.” – Sir Winston Churchill “New Year resolutions are a waste of time,” my dad, a down-to-earth plumber in Northern England, always said. “Fads. Like diets. I never follow them so I never make them.” Instead, he was an advocate of quiet self-reflection at church, while watching cricket on a Sunday…
Read MoreFirst Impressions Count
“If it doesn’t sell, it isn’t creative.” – David Ogilvy “Did you buy milk for Daniel yesterday?” “No, I thought YOU did!” So I did what any parent would in that situation. I decanted some of our goat’s milk into the near-empty cow’s milk carton and put it back in the fridge. You see, we…
Read MoreToo Much of a Good Thing
“Trust in God but make sure your camels are tied up” – Arabic Proverb Living our dream is quite different from dreaming it. For one thing, there’s a lot more poop than my wife and I had considered when our farm was still a dream. Then there is the daily deluge of eggs, which we’re…
Read MoreHorsing Around With Online Discounts
“Everyone appreciates getting a little something extra from the companies they do business with.” – Scott Deaver As I can tell you from experience, the cost of buying a horse is a fraction of the total cost of owning one. And so it came as a relief when I discovered Horse.com, “the source of everything…
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