Posts by David Cross
The 3 Basics You Need to Start an E-Mail Newsletter
“Self-expression must pass into communication for its fulfillment.” – Pearl S. Buck Our guest bathroom boasts a herd of 327 zebras of all stripes… though there is room for more. Cuddly zebras, ceramic zebras, pencil-eraser zebras, zebra fishing lures, zebra-striped candy, zebra lithographs, fluffy zebra slippers, a zebra joke book, and zebra bath towels. Last…
Read MoreBuild Up Your New Business by Breaking It Down
“Testing will be your ultimate salvation, allowing you to understand the market and keep up with its changes.” – Michael Masterson Just last month at ETR’s 5 Days in July Internet Business-Building Conference in Denver, nearly 75 entrepreneurs gathered together to start their own online businesses. If you’ve ever launched your own business – Internet…
Read MoreA Real Simple Way to Get Your Customers’ Attention
If you have an online business, a highly effective (and free) way to attract your customers’ attention is to supply information – articles about your product, service, or industry – to multiple websites.
Read More7 Ways to Build a Solid Foundation
“You know my methods by now, use them.” Agatha Christie, in Poirot The angel watching over our daughter’s crib heralds the message: “Children need two things. Roots and wings.” We strive to give her both. The same message seems to apply to an Internet business. Take, for example, one Internet marketer who recently asked me…
Read MoreThe Only Way to Absolutely, Positively De-Glitch Anything
“No one tests the depth of a river with two feet.” – African proverb My wife and I are lucky. Our small business has some great clients with whom we work on fun projects doing things we both love. Many of our clients have become trusted friends, and all our clients always pay on time.…
Read MoreA Convenient Truth in Marketing
“All credibility, all good conscience, all evidence of truth come only from the senses.” – Friedrich Nietzsche Why are website search engine rankings like the Oscar for An Inconvenient Truth, Al Gore’s documentary about global warming? Because they are awarded by bodies unqualified to determine whether the subject matter they are judging is accurate. In…
Read MoreNew Dog Learns Old Tricks
“My gut feeling is that paper and ink are going to be with us for a long time yet.” – Fred Saberhagen One major thing that we wanted to change when we revamped the Early to Rise website late last year had nothing to do with the Internet… well, not really. But it’s something that…
Read MoreTime, Please!
“Without a sense of urgency, desire loses its value.” – Jim Rohn Mill Brow sits on the hills atop Marple. And though it is just a fleck on even the most detailed maps of this part of England, the hamlet is huge for me … because this is where my dad was born. The old…
Read MoreDing-Dong, Stranger Calling
“The stranger is close to us, insofar as we feel between him and ourselves common features of a national, social, occupational, or generally human, nature. He is far from us, insofar as these common features extend beyond him or us, and connect us only because they connect a great many people.” – George Simmel Dong!…
Read MoreA New Look for the New Year
“Change occurs in direct proportion to dissatisfaction.” – Doug Horton After a string of e-mails, I was beginning to think Charlie Byrne, ETR’s Editorial Director, didn’t like me. I kept on getting these rejection messages … “I’m sorry David, but I don’t think we can run this essay.” “David, this might not work for us.”…
Read MoreWhy Make Changes?
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy A passion of mine since childhood is cooking and all things epicurean – and after working in 21 countries over the last 18 years, I’ve been fortunate enough to…
Read MoreGiving Legs to Online Marketing
“The purpose of business is to create and keep a customer.” – Peter F. Drucker Our family now has 1,182 legs. That would mean a lot of shoes … but for the fact that few of those legs belong to people. I married a veterinarian. And I smile when I remember that only after we…
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