Posts by David Cross
Sticking with it
“Choices suck. They are inherently limiting.” – Craig Armstrong “Just throw it against the wall.” Most cooks prefer to taste-test a single strand of spaghetti to check its doneness, but not this one. She’d scoop out a strand of spaghetti from the boiling water and, with a deft flick of the wrist, chuck it against…
Read MoreKeeping the U in USP
In marketing, we call the unique aspect of a product’s (or service’s) personality its Unique Selling Proposition or USP. It’s what makes it stand out from the competition and give consumers a reason to buy it. And the more unique (better differentiated) it is, the more others may want to emulate it.
Read MoreGetting Personal Online
My fellow Brits are rather sensitive about titles and how to address each other. In British society, proper etiquette is still prevalent and is considered important, though perhaps less so than during my childhood. It is there, I am assured, for everyone’s benefit – to help avoid embarrassment in any social situation. E-mails in Britain…
Read MoreTargeting Your Marketing Online
Some years ago, my wife and I were looking forward to our second annual deer hunt together. She had a deer hunting tag, and I was being cast in the role of pack mule. At 2 a.m. on the morning of the hunt, her new scope lay in its box instead of being attached to…
Read MoreThe New Paradigm That Built a $100 Million Online Business
Six years ago, Agora Publishing decided to test a theory – to see whether the same methods used in running a successful publishing business offline could be translated into running a profitable online business. Did it work? In fact, the results were remarkable – so much so that savvy online businesspeople now refer to this…
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