Posts by Early To Rise
The 25-50-25 Formula
Issue #2313 WEALTHY: How to invest during a period of stagflation (Rick Pendergraft) HEALTHY: A food that can help build healthy muscle (James LaValle) WISE: Glenn Wilson on information overload ALSO IN THIS ISSUE: A simple way to cure "analysis paralysis" brought on by info overload (Bob Bly) You’re welcome to millions of dollars’ worth…
Read MoreWord to the Wise: Philter
A “philter” (FIL-tur) is a love potion or charm. It is derived from the Greek for “to love
Read MoreHow to Launch a Profitable Email Publication
Several years ago, I was working on a second bottle of wine with a prominent sales pro. He blurted out something about “the formula” that Bill Ziff (of Ziff Davis fame) used to generate a billion-dollar publishing empire. I was new to advertising, and the notion of a “secret formula” for generating sales with a…
Read MoreEavesdropping on Inner Dialog
Really good direct-marketing copywriters know that their copy must be “in dialog” with the reader. The copy has to gain credibility in the reader’s mind, and thereafter bring up salient points and concerns precisely when and in the order in which the reader is apt to raise them. So how does a good copywriter know…
Read MoreWhat You Can Learn About Selling Your Product by Watching a 60-Second Car Commercial
I graduated from the AWAI copywriting course and became a professional copywriter several years ago, my husband and I are differing more and more on our TV habits. While he prefers to watch actual programs and mute the ads, my primary interest is in the commercials. If you want to become a skilled copywriter or…
Read MoreDebt, Honor, and Financial Common Sense
Eight-thirty at 32 East. Danny and I were starting our dinner and talking about bankruptcy. The Senate was about to pass legislation that would make it harder for people to declare bankruptcy and erase their debts. (The proposed law would require that anyone whose income is above the state’s median income would have to file…
Read MoreHow to be a Marketing Genius, Part II
Skilled marketers are consistently among the highest paid individuals in any industry. They earn high salaries, extraordinary bonuses, and the respect and admiration of colleagues and competitors. Marketers who master their trades are all but guaranteed a life of wealth, security, respect, and satisfaction. Today, I am going to show you how you can become…
Read MoreHere’s What You Should Do For Your Family…Today
According to USA Today, 74% of Americans with minor children don’t have a will. Are you one of them? I used to be. Until I realized what a mess it would make for my family. Of those surveyed, 39.5% are will-less because they “don’t have the time,” 26.2% think “it’s too expensive,” 15.9% “don’t like…
Read MoreGet Over Your Fear of Venturing Out of Your Comfort Zone
You may remember Frank McKinney’s story from Message #1194 . How, having little experience with real estate and almost no money, he started small, buying, renovating, and selling foreclosures in the poor parts of town . . . and eventually became the most renowned creator of luxury oceanfront homes in the world. But Frank did…
Read More“Living Proof” That Investing In Real Estate Can Help You Achieve Your Goals
The profits that can be made in property investing are so extraordinary that you might find them hard to believe. I know, because I used to think that way before I started actually learning about it and doing it. Intellectually, you might accept that it’s possible to buy a $100,000 property with just a few…
Read MoreYou Trust Your Employees? Why…or Why Not?
A certain Wharton Business School professor used to lecture students about trust. “People are basically trustworthy, honest, and loyal,” he argued. “If you treat them as such, they will act accordingly.” He retired from academe in 1993 and six years later entered the “real” world of business for the first time. He opened a bar…
Read MoreWhat Younger People Can Teach Us
“I can accept failure, but I can’t accept not trying.” – Michael Jordan According to the Wall Street Journal, 400,000 Americans went to work for themselves last year. Many of them are young — between 25 and 40 — according to a report issued by Working Today, a non-profit organization that tracks such trends. One…
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