Put It In Writing

A very common question among businessmen: Is it necessary to “paper” deals? During the 25 years I’ve been in business, more than 90% of the deals I’ve made have been oral. Usually, the process is some version of this: I’m talking with a colleague/competitor about what I’m doing/he’s doing and some common interest pops up.…

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When Are You Going to Start? Tomorow? Next Week?

  “Procrastination is the art of keeping up with yesterday.” – Don Marquis If you asked me what the most common reason for failure is, I’d say procrastination. Most of us know this. Yet, we often fail to recognize how often we make this mistake. Because we are busy with the quotidian pressures of making…

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I Wouldn’t Want To Do Business With Him

Do you know someone who will never tell you what he is thinking? Someone who is circumspect when discussing business? Someone who avoids any conversation about personal feelings? I do. In fact, I can think of several as I write this. They are parsimonious in their language and their speech. What you get from them…

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Who Is It That Reads ETR, Anyway?

You know how bad I think most small-business periodicals are. Fortune Small Business might be the worst. Staffed by a boatload of (I’’m sure) very smart and capable (mostly) young women, it is full of feel-good stories and equal opportunity reporting. There is also an inexcusable level of innocence when it comes to commentary and…

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Two Ways to Innovate

  “Continual improvement is an unending journey.” – Lloyd Dobens and Clare Crawford-Mason (“Thinking About Quality”) Consider the two most basic options companies have when they seek to grow their businesses: They can try to increase their market shares by sustaining innovations — by continually improving a product everyone is using — or they can…

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The Three Big Mistakes Direct Marketers Make

In an interview reprinted in The Golden Thread (the American Writers & Artists Institute student newsletter), well-known direct-response graphic designer Ted Kikoler makes the following useful points about putting together a direct-mail package: * The biggest mistake direct marketers make is leaving the letter out of the mailing. Even if you are sending out a…

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Use These 4 “P’s” To Sell Your Ideas

There are four “P’s” that will help you get people to buy into any big idea you have — say, for example, an idea for a new product or a strategy to improve your business. They are: 1. Problem 2. Promise 3. Picture 4. Pitch 1. Describe the PROBLEM. Start by presenting the problem —…

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Are You Pampering Your Best Customers? Really?

As the world becomes more of a giant supermarket (propelled forward by the likes of Costco and the Internet), privileged treatment will become more and more rare. Most businesses, having for the first time access to the larger markets, will appeal to the least common denominator by lowering prices and reducing services. This is great…

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Psychologist Are Waking Up to What Makes People Happy

  “It is impossible to live a pleasant life without living wisely and well and justly, and it is impossible to live wisely and well and justly without living pleasantly.” – Epicurus (third century B.C.) Happy are those who spend the least amount of time alone, says Martin E.P. Seligman, author of “Authentic Happiness,” in…

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Good Reasons Why You Should Have a Hobby

  “There is no better deliverance from the world than through art; and a man can form no surer bond with it than through art.” – Goethe (Elective Affinities, 1809) Winston Churchill, a very busy man, was a big fan of hobbies. “To be really happy,” he said, “one ought to have at least two…

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