Posts by Howie Jacobson

Minimum Cost Per Click (CPC) is one of the crucial metrics you should know when you begin a Google AdWords campaign. Each time a potential customer clicks on your AdWords ad, you pony up some cash to Google. How much you are required to pay for a single click on a keyword can determine whether you can afford to advertise using that keyword. If you can get your average CPC lower than that of your competitors, you have a small advantage that you can easily turn into market domination.

My wife keeps bees. She can sit in front of her hives for hours, just watching their dangerous little tushies waggling back and forth in front of the entrances. I sometimes sit next to her in the early evening and watch too – for as long as I can. To me, it’s all the same thing: The bees fly in. The bees fly out. A couple of bees are walking around in circles. Okay, I get it. Now can we throw a Frisbee?

Yesterday morning, my seven-year-old son and I played a rousing game of Battleship. Well, it would have been rousing if he hadn’t been too excited to mark the results of his guesses. He’d say “F-8″ and I’d say “Miss” and he wouldn’t put a white peg in the F-8 hole. Two turns later, he’d say, “F-8″ again…