Posts by Jay Abraham
How to Profit Through Referrals
A client of mine makes exclusive, expensive golf clubs – clubs that are tailor-made for his customers. His clients fit a certain profile. They are affluent, avid golfers who want to improve their golf game … and his clubs seem to help them do that. My client reasoned that his customers, who love him and…
Read MoreHow to Compel Your Customers to Do Business With You
“A true friend is the greatest of all blessings, and that which we take the least care of all to acquire.” – Francois de la Rochefoucauld People need outside opinions. They need to be able to talk to somebody who really knows the score and understands the situation. They need to be able to talk…
Read MoreUse Preemptive Marketing to Make Customers Think of You First
“We cannot direct the wind, but we can adjust the sails.” – Bertha Calloway Preemptive marketing is the single most powerful technique anyone could ever use. Yet almost no one does! The first person in a field who uses it has an incredible advantage over all other competitors. And it’s so simple, it’s almost scary.…
Read MoreIcy Hot – Oh What a Marketing Lesson
If you correctly identify your target audience, their buying cycle, and your own product, direct marketing can literally build a company out of practically nothing. I met a man once who owned a 100-year-old “very old-time” patent-medicine production company selling a hokey-sounding analgesic balm – a glob of gelatinous goop called “Icy Hot.” He wanted…
Read MoreDirect-Resonse vs Image Advertising
“Image” advertising (another name for institutional advertising) seeks to create an image about your product or your company in the hope that people will remember you when they’re ready to buy. Most image ads say, in effect, “Buy from us. We’re wonderful.” As far as I’m concerned, with image advertising you have to spend a…
Read MoreMake a Fortune by Learning From – or Teaching – Others
Looking to knock the ball out of the business park? All you need to do is start examining and evaluating and analyzing what other people – inside and outside of your industry – are doing. Then you borrow their better-performing processes that give you the best long-term success. I had the good fortune of collaborating…
Read MoreThe Untapped Goldmine of Repeat Business
Most businesspeople don’t work their past customers at all. And those who do work their past customers produce only a fraction of the potential they’re capable of. Satisfied customers like to be, want to be, and are already favorably predisposed toward working with you or doing business with you. They are silently begging to be…
Read MoreThe Principle of Multiple Pillars of Income
Today, I want to share with you my 12 pillars of income – 12 secrets that will help you maximize your business success. What are those pillars? 1. Finding the undiscovered assets in your business. Every business has undiscovered assets, overlooked opportunities, under-performing activities, undervalued relationships, untapped resources and intellectual capital. Until you commit to…
Read MoreTurn Your Best Customers Into Voluntary Sales Reps
Have you ever wished you could clone your best customers or clients – potentially doubling or tripling or quadrupling the number of people just like them who come through your door? The truth is, you can! I’m not talking about scientific cloning. (In spite of what’s going on with Scottish sheep these days, creating genetic…
Read MoreHow to Come Up with Moneymaking Ideas
I’ve often been asked the question, “Jay, how do you come up with so many good moneymaking ideas? I can’t come up with one.” That’s not true. You can come up with all you’ll ever want or need. It only requires understanding two simple things: (1) All ideas are new combinations of old ideas. (2)…
Read MoreWhat’s Better Than Money When You Don’t Have Any?
If you’re thinking of starting a new business, or if your existing business wants to grow, it’s easy to get frustrated if you don’t have the capital to fund what you’re dreaming about. But you don’t have to be frustrated. You can use your creative alternatives – and they are extensive. First, ask yourself the…
Read MoreFrom Mediocrity to Millions in Five Stages
During a live teleconference workshop on April 5th, I was interviewed for two straight unrelenting hours about my money-making marketing methods and my key fortune-building business lessons. It was a unique experience – and not just for those people listening but for me as well. Why? Because to prepare for the rigorous process of letting…
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