Posts by Jay Abraham
Second Time’s a Charm
This is the second opportunity I’ve had to make a meaningful impact on your business life – and I want to get right down to work. You have a business – new or old, large or small, successful or struggling. I have the methods for making it grow, prosper, and thrive. More importantly, I can…
Read MoreAn Opportunity to Make a Difference in Your Business Life
You may not know me – but I know YOU. I know that you’re a business owner, entrepreneur, or start-up entrepreneur who’s committed to making the absolute most of your business. That’s why I was so excited when Michael Masterson asked me if I’d be willing to share my business-building and profit-boosting ideas with you…
Read MoreThe Massive Leverage of Relationships
Over the past three weeks, I’ve explained that marketing, strategy, and business plans are three of the key leverage-producing “drivers” of business growth. Today, let’s look at one more: your relationships. What are the various leverage relationships you have? The business relationships you have, the professional relationships you have, the collegial relationships you have, the…
Read MoreThe Easiest and Fastest Way to Transform Your Business
You can increase your profitability and competitive superiority dramatically by focusing on the highest-leverage-producing “drivers” of business growth. Last Wednesday, in Message #1261, I talked about one of these key drivers: your marketing. Today, let’s look at another one: your strategy. Because the easiest and fastest way to instantly transform your business results is to…
Read MoreThe Greatest Upside Leverage Imaginable
Imagine if you could get any activity, any investment, any opportunity, and any effort of people or creative intellectual capital to produce for you — and your business — at a much higher, bigger, better, more profitable yield or result than it otherwise would. You will be able to do exactly that if you know…
Read MoreHopkins in a Nutshell
“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.” – Morris Hite I think everyone should read Claude Hopkins’ masterpiece, Scientific Advertising, at least three times. I’ll bet you $50 that almost no one reads it more than once –…
Read MoreHow to Grow Your Business Through Endorsements
A famous business publication interviewed me once and asked me this question: “If every one of your marketing concepts but one was taken away, which would you hold on to at any price?” I didn’t need a second to think about the question. I immediately answered that I’d never give up using endorsements. Why endorsements?…
Read MoreHow To Find Ideas: The Secret of “Creative Emulation”
“Had Shakespeare listened to the news of Duncan’s death in a tavern …?” – Graham Greene (Our Man in Havana, 1958) Creative emulation, as I define it, is the highly leveraged art of studying and observing all sorts of effective and successful marking techniques and concepts that companies totally outside of your marketing sphere are…
Read MoreDirect Mail Will Work for Anybody
People sometimes say, “Jay, I’m not a retailer or a mail order company I don’t see how in the world I could possibly use direct mail.” To which I reply: “Nonsense-you can use it, and you should use it, because if you don’t think you can use it, then chances are your competitors aren’t using…
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