Posts by John Wood
Who’s Your Marlon Brando?
Recently on Turner Classic Movies, I watched a documentary simply titled “Brando.” There was a moment in it that sliced through my heart. It didn’t come from the legendary movie actor himself, though.
Read MoreA Sixth-Grade Dropout’s Secret to Coming Up With Great Ideas
It was 1898. James Webb Young dropped out of school and started working for a book publisher. He was 12 years old. By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency J. Walter Thompson. And he quickly became known as an “idea man.” In 1917, Young…
Read MoreHow Elmer Wheeler Can Help You Make Sales
“Don’t sell the steak, sell the sizzle.”
That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company’s sales copy – and your bottom line.
Read MoreHow a Funeral Turned Joe Girard Into the World’s Greatest Salesperson
Joe Girard is considered the greatest salesperson in the world, and this is the sales trick he used to get there, which you can easily adopt.
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