Posts by Joshua Boswell
Getting to the Core of the Matter
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie “That is one of the most inconsiderate, rude, disrespectful young men I have ever met,” she told an associate of mine. The comment shocked me, because I thought my meeting with Mary had gone great.…
Read MoreThe KLT Principle
“Getting to know you, getting to know all about you./ Getting to like you, getting to hope you like me.” – Oscar Hammerstein The KLT principle is an incredibly powerful tool. When you understand it and use it in your marketing copy, buyers simply melt in your hands. When you don’t, it’s nothin’ but slammed…
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