Posts by Katie Yeakle
2 Sales Secrets That Can Improve Your Personal Life
“My most brilliant achievement was my ability to be able to persuade my wife to marry me.” – Winston Churchill If you could spend a day in the offices of today’s most successful businesspeople, you’d find that they rely on a few surprisingly simple secrets to make more sales than their competition. And you can…
Read MoreA 5-Minute Method to Double Your Ad Response
“Writing headlines is a specialty. There are outstanding writers who will tell you they couldn’t write a headline to save their lives.” – Bill Walsh If you’re like me, you can’t check your mail or log onto your e-mail without seeing a slew of messages trying to sell you. A quick scan of mine this…
Read MoreRomance and Business: A Safe and Profitable Mix
Did you ever hear of popular author Leigh Greenwood? You might be surprised to find out that “she” is really a man named Harold Lowry. How about another wildly successful writer, Jennifer Wilde? Turns out “her” real name is Tom E. Huff. But what’s most interesting isn’t that these writers are men using women’s names.…
Read MoreMonkey Bar Lessons
On their way home from the playground, two kindergarteners were trying to think of a way to earn extra money. What skills did they have? What did they know how to do that some of their friends didn’t? Finally, they came up with two ideas for lessons they were pretty sure they could sell: teaching…
Read MoreSome of The Rules About Resumes Have Changed
Not too many years ago, most employers preferred a snail-mailed or faxed resume over one submitted via e-mail. Today, however, it is a different story. According to an article in the Freelance Work Exchange, only 4% of employers said they preferred to receive resumes by e-mail in 1999. But by 2000 the number had skyrocketed…
Read MoreHow “The Four P’s” Can Help You Land A Better Job
“It is the bold man who every time does best, at home or abroad.” – Homer (The Odyssey, 9th century B.C.) Today, I’m going to show you how to apply one of the most-important rules of sales copy — something we call “the Four P’s” — to help you write resumes and cover letters…
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