Posts by Lesa Gutenkunst
Business Advice from George Costanza
This weekend I was sitting outside in the sun at the farm doing some homework for one of the Mastermind groups I’m in. (Yes, I’m a big time student, as well as a small-time teacher. I invest over $31K per year to be in Mastermind Groups.) As I worked through the exercises, I realized what…
Read MoreJustin Bieber Marketing Advice
So yesterday I ordered/rented two of the most surprising marketing “resources” I’ll likely ever recommend. The first is “Never Say Never”, the movie about Justin Bieber. I rented this on Itunes for a couple of reasons. First, I’m from the same small Canadian city as Justin, and the same age as his parents, so it…
Read MoreTake Action
Sometimes everyone needs a kick in the butt. That’s why I put together our 1st Internet Independence Transformation Contest. And today I want to introduce you to our 2nd winner, my friend an Mastermind member, Rick Kaselj. I call him, “The Action Takin’ Croatian Sensation” because he always leaves our MM meetings with a to-do…
Read MoreGolden Rule of SEO
During a recent review of my website traffic, I noticed that one of my pages was getting about 100 unique visits each day. However… While that page had great content, it wasn’t leading to a lot of sign-ups or sales (which I was easily able to figure out with Google Analytics). The page was devoted…
Read MoreAction Taker Wins Transformation Contest
Six weeks ago, when I announced the Internet Independence Transformation Contest, I also wrote: “Oh, and you want to know the dirty little secret about transformation contests? A lot of people start, but only a few finish. So if you’re an action taker who sees things through to the very end, you already have a…
Read MoreThe Best Link Building Software
Airplane wi-fi to the rescue. It allowed me to catch up on a ton of work yesterday, and so here’s your first II update written at 33,000 feet… First, thanks for all the feedback on yesterday’s Outsourcing email. Lots of responses, and I appreciate all of them – and your questions – on every post…
Read MoreWhat I Outsource and Delegate
I absolutely hate being as busy as I’ve been over the last 48 hours, but I’m under about 7 urgent deadlines and have a cross-country flight to catch this morning. There’s no way I could cope if I didn’t outsource/delegate about 2-3 dozen tasks in my business. But all this talk of outsourcing and delegation…it’s…
Read MoreSocial Bookmarking and Link Building for Free Traffic
Today Rick Porter is going to explain link building and social bookmarking. Now who would have ever thought you’d see the words “social” and “bookmarking” together in the same sentence? Maybe “bookmarking”, “nerd”, and “wedgie”, sure, but not bookmarking and social. Then again, the nerds have inherited the earth, and so today we’re (well, really…
Read MoreProduct Creation and SEO QnA
I’m going to warm you up with some short and sassy QnA today, and then Rick Porter will finish you off with another SEO lesson to help you get more traffic. Q: I’ve been searching for quite some time for some accounting software (preferable online based) that lends itself for online businesses like you are…
Read MoreOvercome Your Fear of Failure
Ah yes, the train wreck continues. But I say that in a loving, joking manner. I’m referring to the continual “failing forward” that I always seem to be doing in my business. For example, this week I had 3 different in-house promotions going on. Two worked, and one did okay, but at the same time…
Read MoreSEO Lesson on Duplicate Content
One of the awesome folks I spent time with in Vegas was my good friend, and our go-to SEO expert, Rick Porter. It was Rick’s first trip to Vegas, and he had a good time walking the strip, as well as at our big group dinner at Union restaurant in Aria (my current favorite Vegas…
Read MoreFrank Kern and Vegas Masterminding
Ooops, correction from yesterday. I just found out that Vegas DOES like me, because I help bring together over 31 website business owners to their city a few times per year. And rumor has it a few of them had a wild time on Thursday, Friday, and Saturday nights, so good news…Vegas has invited me…
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