Posts by Lesa Gutenkunst
Business Secrets from Vegas
Vegas doesn’t like me for a few reasons. First, I don’t gamble, or spend a lot money at their shows or bars. And second, I never keep my mouth shut about what “happens in Vegas”. But, that’s good news for you, because I have 10 lessons on how you can benefit from what happened when…
Read MoreEmail and Shopping Cart
I’m back today with an awesome QnA from Las Vegas. I just love this city… so much cheesy fun to be had. But that’s another post for another time. Onward… Question: Hey Craig, what email system do you use? – Pete Answer: Hey Pete -I use Aweber.com. I know guys that use Icontact.com and GetResponse.com,…
Read MoreWhat Happened?
Since I’m traveling this week, I’m without my dog (I “gave him” to my mom for Mother’s Day – nice gift, huh?), and that meant doing a couple of morning walks by myself. So on Tuesday morning I grabbed my trusty portable CD player – yes, I own one of those beauties – and I…
Read More5% Solution for Time Management Problems
I’m really excited about this weekend’s Mastermind meeting, because so many members are at that point of taking their business to the next level. Of course, when you jump up a level in income – as an independent website business owner – you also end up with a new set of challenges. Finding time to…
Read More5 Copy Questions About Your Customer
In addition to walking the dog through the fields in the sunshine on the weekend, I also spent a lot of time writing a new sales letter for yet another new product in my business. And for this project, I followed my own advice and re-read Dan Kennedy’s, “Ultimate Sales Letter” book as a guideline.…
Read MoreAction Steps
I have a rule: The best day to have a sale is a day that ends in “y”. I can pretty much invent a reason to have a sale any day. And so when there is a real reason to have a sale, like Mother’s Day weekend here in North America, it always surprises me…
Read More1 Weird Way to Build a Website Business
Last week on my way to Chicago for the Kennedy SuperConference marketing seminar, I ran into an old college buddy in airport security. We went up to the lounge for a pint of Guinness, and he asked me where I was going. Me: “Seminar in Chicago.” Him: “What’s it about?” Me: “Um, I guess the…
Read MoreFree Website Traffic Plan
Time to switch back to a daily message on how you can get more traffic to your website. And once again, the info comes from my friend, Rick Porter. ME: Rick, recently one of my websites started DROPPING in the search engine rankings for keywords. What happened? Rick Porter: “Your website is what’s known as…
Read MoreUltimate Fighting Marketing
Warning: You might not like what I’m about to discuss, but bear with me, there are important lessons for your business here, so don’t discount the source – even though you may think this activity signifies the end of civilization. *********** The big news here in Toronto this weekend was that the UFC (Ultimate Fighting…
Read MoreSimple Answers
I’m down at a Dan Kennedy marketing seminar here in Chicago with superstars like Joe Polish, Kathy Ireland, a “behind-the-scenes” guy from the Proactive acne infomercials, and many more, learning lots of new direct marketing secrets to boost my website business – and YOURS too. After one of yesterday’s presentations, I was talking to my…
Read MoreThe Future of Website Traffic
I had a mid-life crisis the other day about my Search Engine Optimization (SEO) strategy for my website business traffic. SEO, as you might know, simply refers to getting your website to rank at the top of a search engine’s listing for a specific term. For example, if you type in “fat loss workouts” in…
Read More5 Advanced Copywriting Tips
On Thursday night I’ll be meeting superstar copywriter Robert Phillips for dinner, and while I won’t be recording our conversation, I’ll bring you some of his tips on Monday, or maybe even in Friday’s QnA email. Fortunately I did recall a call with Robert a couple of months ago – for my Mastermind group – and recently I went through…
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