Posts by Lesa Gutenkunst
The I Love Marketing Interview with Craig Ballantyne
One of my favorite lines from Seinfeld is… “Now see, this is what the holidays are all about. Three buddies, sitting around, chewing gum, huh?”- Kramer And I’ve almost replicated that for you today. But instead, you get three guys sitting around a tiny laptop in a hotel room talking about marketing. Me, Joe Polish,…
Read MoreHow to Increase Profits by 27%
If you don’t already read this, you should. It’s my ETR newsletter, and today I show you how to increase profits by 27%. Read it here: You’ll discover how to use the “Accelerate, Automate, Continuate” system. And if that doesn’t sound good, then say it in your best Jackie Chiles voice. “Who told you to…
Read More3 Lessons from the Fast Start Internet Independence Coaching Program
Susan Fujii is one of our star pupils from the ETR One-Day Coaching event held last month. She was also an attendee on the Fast Start Online Business Coaching program last Monday night. The next session is tonight. Join us – and get access to last week’s session as well – here. The morning after…
Read MoreThe Serious QnA
Glad everyone enjoyed my latest run-in with Nicky…I have a top-secret rendezvous with her again this weekend in some dark alley somewhere…Keep on posting your comments and questions on the blog here: Question: Why do you make up stories about meeting secret agents and talking about Search Engine Optimization (SEO) and “The Big G”? –…
Read MoreMy First Webinar
Ok, dirty little secret time. I absolutely hate learning new things. In fact, I get really anxious when I have to try anything ‘new’ that involves technology. That’s why I still have a Blackberry and just reluctantly switched to a Macbook last Christmas. Unfortunately for me, this past Monday turned out to be the Perfect…
Read MoreHow to Pick the Best Website Name
Early last week while still in the United States, I received an email on my Blackberry. I was surprised, because only one person has this email address (my contact from Egypt). As I scanned the email, I realized Nicky Parsons, my secret agent SEO expert connection had somehow found my email and she wanted to…
Read MoreProduct Launch Sales Tip
This week was a crash course in product launches. I’ve learned enough to fill 3 months (or more) worth of Financial Independence Monthly newsletters. Today, I’ll try to catch up on the two weeks of questions I missed out on. But first, here’s one lesson from the launch. It’s definitely in the top 10 lessons…
Read MoreDifferentiate or Die Tryin'
Less reading, more thinking for you today. “What makes your site and product better, different, or more valuable than all of your competitor sites?” Don’t answer that. Think about it. Then answer it. Differentiate or die tryin’. I’ll have another question for you on Wednesday. You need great answers to succeed, Craig Ballantyne PS –…
Read MorePush Button to Make Money
Yesterday was a travel day and so I fixed you up something in the airport…the final 6 of Yanik Silver’s hot buttons for making a sale. Push these buttons and you’ll make the real moniezz. Ooops, sorry, I mean moniezzz. Three z’s on the real moniezzz. Can’t forget that. Now back to Yanik’s tips. These…
Read MoreThe Website Traffic Supremacy
Urgent message received from an Internet Independence reader: “2 of my sites seem to have been sandboxed by Google, as a result of the October 14-15 update. What methods do you recommend for getting out of the sand?” (NOTE: According to Wikipedia, “The Sandbox (a.k.a. Sandboxing or the sandbox effect or the Google penalty) is…
Read MoreEmails and Membership Sites
I’m down in Florida this weekend and will be having a secret conversation with SEO secret agent Nicky Parsons…she says I’m in over my head, but if I get out of the meeting alive I’ll report back to you on Monday. So I guess I better make this QnA good…could be my last one if…
Read MoreThe King of Launches
Earlier this summer I decided to do two massive product launches one week apart from each other. Bright idea. But somehow I made it through all of the prep work and launch time is upon us. On one of the launches I’ve teamed up with my buddy, Joel Marion. He is the KING of launches.…
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