Posts by Mark Morgan Ford
How To Eat Fast Food Without Getting Fat
There’s nothing unhealthy about having a fast-food meal — even one that’s loaded with fat and calories. The problem arises when you do it too often — like once or twice a day. The Children’s Hospital of Boston studied 54 teenagers who were asked to eat a 1,600-calorie fast-food meal once a day for a…
Read MoreThe Power of Three
Here’s a little copywriting trick I learned long ago. It will help you prove any point you want to make. After you’ve made a claim – such as “Skippy is the best peanut butter in the world” – support it with three consecutive paragraphs of proof. In this case, the proof might look something like…
Read MoreThe 7 Steps of a Failed Product Launch
These are the seven steps of a failed product launch:
Read MoreThe Simplicity Imperative
Much of what you read in ETR is directed at helping you earn more money and achieve financial independence. But what many people mistake for wealth is pure junk: the oversized plasma TV, the 2010 Ferrari, the custom-built estate home.
Read MoreThe Most Valuable Thing That Money Can Buy
Take a sheet of paper and draw a vertical line down the middle of it. On the left side of the page, under a column marked “Things I Enjoy,” make a list – maybe something like this: Time with family and friends Reading My hobbies (List them.) My house My car My stereo My clothes…
Read MoreGoing From Brand to Religion
My wife K is a member of a cult. As a loyal member, she never gives up an opportunity to proselytize. Over the years, she has recruited our sons and most of her friends into her religion.
The cult she belongs to is represented by a symbol. It has distinct colors. It has a special language that other cult members recognize. They love their religion. They worship at its altars. They sing its praises. They believe that anyone who is not a member of their cult is silly, stupid, or foolish. And they will argue with you if you say one word against it.
Read MoreTurning Your Business Into a Micro-Brand
So you want to turn your business into a micro-brand? Or, better yet, a micro-cult? Here’s how to get started… First, understand that it will take time – five to 10 years. To become a dominating presence in your market, you have to be in the game long enough to earn your customers’ loyalty.
Read MoreHealth Tip: How You Can Avoid Adult-Onset Diabetes
Over the last decade, Health Sciences Institute (HSI) tells us, the number of Americans diagnosed with diabetes increased by 50%. Today, 17 million Americans have diabetes. That number will increase to 22 million in three years. Not coincidentally, there was a major jump in obesity rates during the same period. The number of super-fat Americans…
Read MoreWealth Machine Program
There are numerous benefits of owning your own business… · Being financially free · Reduced stress · Getting rid of your boss · Working from next to your new pool · Having more control over your life · Doing something you care about These things are very important to living an enjoyable and fulfilling lifestyle.…
Read MoreThe Five Essentials You Need As A Copywriter
Dear Early to Rise Reader, Honing your success skills — in my humble opinion — is the smartest thing you can do for yourself. The economy is always changing, every businessman I know is working scared, and cutbacks and layoffs are toping the news. It’s one thing to have your stock market portfolio collapse, it’s…
Read MoreWhy Most Consultants Fail To Help You
Several times in my career, I hired a consultant to help me fix or expand my business. And I wasn’t happy with a single one of them. For a while, I figured I was hiring the wrong people. Now I have a different perspective: As a rule, consultancy doesn’t work. But there are two useful…
Read MoreBuilding Brands, Starting Religions
You can sell your products, build your brand… or start a religion. It’s a very clever and useful distinction, one that every businessperson should understand.
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