Posts by Mark Morgan Ford
What does Michael do when he’s studying a book?
When applied to reading books, the Power of One says that you should search the book for one good idea that you can put to work in your life immediately. Take that one good idea and turn it into a specific goal. Make that goal a yearly one, and then break it down into monthly, weekly, and daily tasks. (We explain exactly how to do that in ETR’s goal-setting programs.)
Read MoreAre You Resilient Enough?
With the economy failing, companies making cutbacks, and your financial future at stake, you might be feeling pretty grim. But don’t even think about throwing in the towel. There are lots of opportunities out there – opportunities to make loads of money and put more happiness and love back in your life.
Read MoreHow to Establish “Brand Presence”
The end goals of direct-response marketing (DRM) and brand marketing are entirely different. Direct response wants to get the customer to provide information or open his wallet. Branding, on the other hand, wants to get the customer to remember the product.
Read MoreThe Unexpected Side Effects of Making Money (and How to Avoid Them)
My life changed when I decided, one day, that “make a lot of money” would be my number one goal. Focusing on that goal and making it a priority changed my income… from about $50,000 a year to seven-plus figures. It changed my business status from that of a nameless employee to that of an employer of hundreds. It changed my lifestyle from one of making minimum payments on credit card statements to the kind happy movies provide for their heroes.
Read MoreWanting Things
I don’t remember being thankful very often when I was a kid. I remember wanting things – lots of things – all the time.
I wanted toy trucks and cap guns and Lionel trains and baseball mitts. I wanted army men and model planes and erector sets. I wanted everything I saw advertised for boys on television. And everything other kids at school had, including boxed lunches and meat sandwiches instead of peanut butter and jelly in a paper bag.
Read MoreDo You Really Want to Make Money?
It may seem like the purpose of every marketing campaign is to make a profit. However, many marketers and business owners actually lose money on acquiring new customers.
There are three basic scenarios when launching a marketing campaign. You need to determine which scenario fits your business best.
Read MoreHow to Get Past Your Distaste of Selling
“Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence, and income.” – Jay Abraham As we keep telling you, just about anyone can start a business. But there’s an important caveat – and it jumped to mind when I got…
Read MoreLean, Mean, and Powerful Direct-Mail Copy in 3 Simple Steps
I’ve worked on hundreds – maybe thousands – of direct-mail campaigns. I’ve written dozens of direct-mail sales letters myself, and I’ve worked with other copywriters on their letters. And I’ve never stopped trying to find new and better ways to make marketing copy stronger.
Read MoreHow to Double or Triple Your Brainpower Almost Immediately
In the past few months, I’ve rediscovered a powerful secret to making life better and easier. It’s something I’ve talked about in ETR before – because I’ve experienced it before.
But just recently, I proved to myself once again that this secret can help you double (at the very least) your brainpower. And you know what comes with having a more powerful brain…
Read MoreDear ETR: “Should I still look for a career change?”
“I am in a job I don’t like. However, I get paid very well, all my superiors think I am doing a good job, and I am succeeding above expectations!!!????!!!!
“Am I lucky? Or should I still look for a career change?”
Read MoreTracking Your Success: Why You Should Keep a Daily Journal
It may seem a self-centered pastime, but keeping a journal is actually an excellent goal-setting tool. It can help you figure out a direction for your life, and then guide you where you want to go.
Read MoreChanging Your Career Path
“I just turned 29 yesterday… and I feel so lost and confused. I quit my job 7 months ago, where I worked in insurance as a salesperson for 2 1/2 years. It was my 3rd resignation, since my boss retained me twice before. I guess I ‘could’ sell, but I hated it. Period. I was extremely unhappy and always felt I didn’t belong.
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