Posts by Mark Morgan Ford
Why Positive Thinking Doesn’t Work
One of the great fallacies in the self-help industry is the notion that you can change your life with “positive thinking.”
Read MoreThe Sad Story of Mike Tyson: A Spending Fool
Mike Tyson’s annual income exceeded $400 million, but his spending habits dug the superstar boxer into a pit of debt- which is a lesson for us all.
Read MoreHow Do You Find a Mentor When You Are Stuck in the Boondocks?
Nothing worth having in business is likely to be easy to get. And it’s certainly not going to fall in your lap…
Read MoreDear ETR: “This might be a personal question…”
What were your daily, weekly, monthly, and yearly goals for becoming a writer? How did you accomplish those goals?
Read MoreHow to Survive – Even Profit From – the Declining Economy
What are the secrets to surviving a recession – and maybe even prospering in an adverse environment as an entrepreneur?
Read MoreDear ETR: “What else can I do to reach buyers?”
The long-term future of real estate looks bright, so try to stick with it. In another six months or a year I expect the market to bottom.
Read MoreHow Long Should a Sales Letter Be?
Sales letters – how long should they be? In this age of multitasking and the Internet, isn’t it more sensible for marketers to send short ones to prospective customers? That’s the question posed by Connie Prin, an ETR reader in Grand Rapids, MI who is working on completing the AWAI copywriting program. “As a decently…
Read MoreThe Ready, Fire, Aim Business Proposal
When someone comes to me for advice about a business idea that will require a considerable expenditure of time and money, I often ask for a Ready, Fire, Aim business proposal.
Read MoreDos and Donts with Pen Names
Here are a few good reasons for using a pen name.
Read MoreETR’s slogan: ‘Wealthy, Healthy, and Wise’
“Why is ETR’s slogan ‘Wealthy, Healthy, and Wise’ instead of ‘Healthy, Wealthy, and Wise’? Does this mean you think wealth is more important than health?” – J. W. Santa Clara, CA Dear J.W., I’m so glad you asked that question. And you’ll laugh when you hear my answer. I have no idea! If you had…
Read MoreA Fundamental Fact of Entrepreneurial Growth
Getting your business started is a matter of breaking into an existing market by selling some new product effectively. Once you have figured out how to do that, what you do is keep on keeping on, making adjustments as you go, until the market gets tired of your product.
Read MoreDear ETR: “I need to find a superstar marketer”
Finding a person to head up your marketing is tough in any industry. The good ones are usually working for your competitors. But although it’s a tough job, it’s the most important hiring job you have.
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