Posts by Mark Morgan Ford
Now’s the Time for a Total Health Breakthrough
“In health there is freedom. Health is the first of all liberties.” – Henri Frederic Amiel Back in May, I injured my rotator cuff while training. At one point, I could barely raise my arm above my shoulder. On the advice of a surgeon who repaired my Achilles tendon a few years ago, I didn’t…
Read More5 Secrets to Doubling Your Money Every 3 Years
“The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities.” – Michael Gerber To double your money every three years, you need an average yearly…
Read MoreThe Most Important Quality of a Top Employee
“Focus on where you want to go, not on what you fear.” – Anthony Robbins To an outsider, it might have seemed a very easy choice. Good Guy Greg, one candidate for the job of heading up the project, was very professional, a tough negotiator, dogged, determined, and principled. The other candidate, Slightly Shady Sam,…
Read MoreIs Your Business on the Verge of Self-Destructing?
“Being on par in terms of price and quality only gets you into the game. Service wins the game.” – Tony Alessandra Many years ago, I took on a new client – Company A – and one of the first things I did was revamp the customer-service department. Employing models of other customer-service systems I’d…
Read MoreSo Many Opportunities…
“So much time, and so little to do! Strike that, reverse it.” – Willy Wonka A reader, SR of Tucson, AZ, writes to ask about business opportunities. He and his sister have owned two franchise businesses (from which they “profited slightly”) and two investment homes, only one of which gave them a very modest ($3,000)…
Read MoreGive Yourself a Kick in the Pants
“Motivation follows action.” – Robert Ringer I met Adela eight years ago, while she was attending her first AWAI copywriting bootcamp. (Like ETR’s Info-Marketing Bootcamp, the copywriting bootcamp is now held every fall in Delray Beach, FL.) She was an energetic, recently divorced, ambitious 36-year-old, bubbling with ideas. “This is the best conference I’ve ever…
Read MoreYour Business Vision
“You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.” – Harold S. Geneen Do you know exactly where your business will be in five years? Can you tell me its size? Its status? Its…
Read MoreFinding Great Employees Close to Home
“You’re only as good as the people you hire.” – Ray Kroc The inexperienced son of the CEO is abruptly put in charge of executives twice his age. The real estate developer’s wife, fresh from finishing an adult-education class on interior design, is brought in to buy furnishings for a $5 million spec home. We’ve…
Read MoreDo You Have What It Takes?
“People mix up entrepreneurship with risk-taking… An entrepreneur is a risk-minimizer, an opportunity seeker.” – Peter Farrell Many ETR readers are entrepreneurial wannabes – stuck in jobs they hate and dreaming of having their own exciting businesses. According to best-selling business author Seth Godin, entrepreneurial wannabes come in a number of varieties: “The middle manager…
Read MoreEnjoying a Great Retirement
Chances are, your actual retirement will look quite different from the way you imagine it.
Read MoreThe Secret to Enjoying a Great Retirement
“I live a day at a time. Each day I look for a kernel of excitement. In the morning I say: ‘What is my exciting thing for today?’ Then, I do the day. Don’t ask me about tomorrow.” – Barbara Jordan Close your eyes for a moment and picture yourself enjoying your ideal retirement. Perhaps…
Read MoreSales Trick – It’s All in the Name
“Where quality is the thing sought after, the thing of supreme quality is cheap, whatever the price one has to pay for it.” – William James Nothing sells better than price. No matter how valuable your product is… or how clever your marketing is… nothing will increase your customer base faster than underpricing your competition.…
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