Posts by Mark Morgan Ford
A Short Lesson in Quality Advertising
“Sincerity is not only effective and honourable, it is also much less difficult than is commonly supposed.” – George H. Lewes You might be surprised to know that I rarely see the advertisements that appear in ETR before they are published. As the founder and first author of this e-zine, shouldn’t that be my responsibility?…
Read MoreThe Censorship Question
“In any event, the proper question isn’t what a journalist thinks is relevant but what his or her audience thinks is relevant. Denying people information they would find useful because you think they shouldn’t find it useful is censorship, not journalism.” – Michael Kinsley To get ready for the $1.65 billion sale to Google back…
Read MoreYou’ve Got to Wonder About Tiffany & Co.
Tiffany & Co. has created a high-end, luxury buying experience but still fails to employ back-end marketing to increase sales for return customers.
Read MoreHow to Find Years of Enjoyment in a Moldy, 50-Cent, Garage-Sale Book
“Books are the treasured wealth of the world and the fit inheritance of generations and nations.” – Henry David Thoreau I have this beautiful old book. It is hardbound, 500 pages thick, and has the potential to provide me with hundreds or even thousands of hours of learning and pleasure. Titled Spanish – A Basic…
Read MoreGet Your Toddlers Set Up for College
“The need for a college education is even more important now than it was before, but I think that the increased costs are a very severe obstacle to access. It is an American dream, and I think that one of our challenges is to find a way to make that available.” – Roy Romer State-sponsored…
Read MoreHow to Read and Profit From Wealth-Building Books
“Reading is a huge effort for many people, a bore for others, and, believe it or not, many people prefer watching TV.” – Hugh Mackay As you may know, the two books I put out this year – Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire and Automatic Wealth for Grads……
Read MoreHas the Public School System Failed Us?
“Personal responsibility is a difficult thing to ask for in a nation which has attempted to find a societal ‘root cause’ for all things.” – Shapley R. Hunter In Seattle, a group of white parents are suing the local school board because their children were denied admission to a predominantly white school. The reason: The…
Read MoreWhy Make New Year’s Resolutions?
“Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins For the past two weeks, we’ve been giving you plenty of suggestions to help you establish your goals for 2007. But even after reading all those ideas for changing your life for the better, you may be unconvinced that…
Read MoreWealth AND Happiness in 2007, Part 3
“What you get by achieving your goals is as important as what you become by achieving your goals.” – Henry David Thoreau Last Friday, in ETR #1931, I started this series of articles by telling you about my conversation with friend and former partner JG. He helped me realize that I’d been making a mistake…
Read MoreWealth AND Happiness in 2007, Part 2
“In between goals is a thing called life that has to be lived and enjoyed.” – Sid Caesar On Friday, I told you that it’s possible to be both wealthy AND happy. And I outlined seven steps you can take this year to increase your wealth. Today, I’d like to give you a quick plan…
Read MoreWealth AND Happiness in 2007, Part 1
“A man has to have goals – for a day, for a lifetime – and that was mine, to have people say, ‘There goes Ted Williams, the greatest hitter who ever lived.’” – Ted Williams This week, while trying to write two New Year’s resolution articles for ETR – one on wealth and one on…
Read MorePrepare to Accomplish the Unthinkable
“Crystallize your goals. Make a plan for achieving them and set yourself a deadline. Then, with supreme confidence, determination, and disregard for obstacles and other people’s criticisms, carry out your plan.” – Paul J. Meyer I was inspired to ante-up the challenges I’m setting for myself this year by a piece I clipped from The…
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