Posts by Mark Morgan Ford
Breaking Eggs and Making Omelettes
What do you do when you discover that an employee or colleague has been badmouthing you? An example: Several years ago (over the course of six months), I reduced Ellen’s responsibilities (and job title). Although she had many excellent qualities, she was someone who saw business as a struggle for personal power rather than a…
Read MoreSpend Less Time on E-Mail — And Accomplish More
If you work for a business that has more than eight or 10 employees, chances are you are struggling with too much internal information. However much you may want to be informed about everything that’s going on, you can’t possibly keep up on it all without increasing unnecessary stress and damaging your productivity. My largest…
Read MoreDoing Something You Love? You Can Do It!
CL, my yoga teacher, needs to make a good living. She is a single mom with a three-year-old daughter and no financial help from the father. She is a really good yogi — a master of that complex skill. But that’s not enough to make her business work. To earn the income she needs, she…
Read MoreHow to Lighten Your Load Without Slowing Your Career
I make a lot of commitments. Most of them have to do with my incessant urge to help people become wealthy. Why I find it so difficult to say “no” to a friendly ambition, I can’t say. But it’s something I’m teaching myself to do. Today, for example, I told FY that I didn’t have…
Read MoreThe Ideal Retirement Portfolio
Last week, I told you where to put your money if (1) if you have less than $100,000 to invest (in Message #1248), and (2) if you have more than $100,000 but less than you need to retire (in Message #1249). Today, I’m going to give you the ultimate retirement portfolio. And this will be…
Read MoreThe Best Investment I Ever Made
The ETR Question of the Week that I’m asking myself and the ETR staff this week, is: “What’s the best investment you ever made?” Hmm. What was my best investment? Was it the money I put into my friend EP’s development project in Boca Raton? I’ll be getting a 50% per year ROI for at…
Read MoreWhat Makes for a Great Headline?
There’s a lot of good advice available about how to write headlines. I’ve spilled some ink on the subject myself in past ETR messages, in AWAI’s copywriting course, and in our Mail Box Millionaire program. Sometimes, though, a great headline will defy any explanation. Take this one that I clipped from Gary North’s Reality Check…
Read MoreHow to Invest When You Have Less Than $100,000
In Message #1240, I told you about a man I met at the ETR Wealth-Building Bootcamp who wanted more advice on investing in individual stocks and options. When I discovered that his personal net worth was only about $18,000 (not counting the value of his home), I was shocked. Why would anyone with so little…
Read MoreHow to Be a Marketing Genius, Part 1
Of all the skills you can have — the ability to speak like Winston Churchill, to paint like Rembrandt, to calculate like Albert Einstein — none will help you achieve wealth as well as knowing how to sell things. Every private enterprise — every school, every art gallery, every restaurant, law office, hospital, building supplier,…
Read MoreBringing Home the Bacon (to Your Company)
If you want to make a super-high corporate income, you have to become a super-significant contributor to your company’s success. That means being an influential force in product creation, marketing, sales, or profit management. If your current job is outside any of these areas, you must either switch roles or expand your position so that…
Read MoreHow One Man Built a Multi-Million-Dollar Business
I met someone at ETR’s Wealth Club Bootcamp that rekindled my interest in niche marketing. His name is Matt Furey http://www.mattfurey.com. If you read martial arts magazines, you may recognize the name. His full-page ads are always in the ones that cover submission grappling and mixed martial arts. I love his ads — Gary Halbert/Dan…
Read MoreWhy Are You Waiting for Someone Else to Inspire You?
I met Bella for the first time six years ago, while she was attending her first copywriting bootcamp (which, like ETR’s Wealth-Building Bootcamp, is now hosted every year by the Agora Learning Institute). She was an energetic, recently divorced, ambitious 36-year-old, bubbling with ideas. “This is the best conference I’ve ever been to,” she told…
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