Posts by Mark Morgan Ford
Your Employees Shouldn’t Like You All the Time
I like it when my employees seem to like me, but I don’t allow myself to seek their approval. And you shouldn’t either. What’s the purpose of your business? To service your customer, right? The fundamental relationship in business is not between employer and employee, but between the business and the customer. It is that…
Read MoreMotivate Your Prospect to Buy in Five Easy Steps
Successful marketers use this well-established, step-by-step formula for all forms of sales copy, including direct mail, e-mail, and Internet promotions: 1. Get attention. Write an effective headline or teaser. 2. Identify the problem or need. Orient your prospect and put him in a receptive mood for what is to come. 3. Position your product as the solution. Use a quick…
Read MoreHow to Avoid the Three Biggest Mistakes Stock-Market Investors Make
When dealing with stock-market gurus, I’ve met a lot of characters – some brilliant men without a trace of honesty and some honest men without a trace of intelligence.
Read MoreEmbrace Your So-Called “Incompetence” Part 1
After 20 years as a stay-at-home mom, and following a divorce that made it necessary for her to become self-supporting, my sister-in-law Gini reentered the workforce and took an entry-level job in New York City. She liked the work well enough, but she was earning a so-so wage that netted out poorly after accounting for…
Read MoreDr Sears Health Confidential for Men
What I want to share with you today has nothing to do with wealth, success, or wisdom. It’s more important. Today, I’d like to introduce you to a man I met in Florida some years ago. This doctor, named Al Sears, can change your life. He can help you feel and look better than you…
Read MoreBusiness Is Business — Even If It’s “Not for Profit”
In the Frank Capra film “Mr. Deeds Goes to Town”, Gary Cooper plays Longfellow Deeds, a humble small-town man who comes into a fortune. Deeds has aspirations of giving away a large part of his money to charitable causes. But when he moves to the big city, he is stunned to learn that the “patrons…
Read MoreThe Mysteries of Retirement
Even if you work long and hard enough to afford the standard vision of a “perfect” retirement, you will almost certainly be bored by it. (I know you don’t believe me, but I can show you plenty of evidence: testimonials by dozens of businessmen I’ve known who retired, found themselves bored, and went back to…
Read MoreHow To Survive Having An “Idiot” Boss
Your boss is clearly an idiot or a lunatic — so there’s no way that he’s going to help you succeed. But, for whatever reason, it doesn’t look like he’s going to be replaced anytime soon. What to do? It’s OK to vent about him at home (so long as your spouse can tolerate it),…
Read MoreLike It or Not, Appearances Matter
Casual office attire is becoming more common these days — but, in the words of the emcee at Woodstock, “that doesn’t mean anything goes.” Even if your company’s style is decidedly relaxed, you should be careful about how you dress. If you’re not, you could be hurting yourself without knowing it. We would like to…
Read MoreWho Makes The Big Money?
You can live very well, and even become financially independent, by earning between $100,000 and $150,000 a year. So, how do you boost your income to that level? According to a CNN/Money series titled “Who Gets Paid Six Figures?”, the best-paid workers in the U.S. are CEOs of profitable businesses. No surprise there. Top business…
Read MoreMost of Your Employees Are Goofing Off
According to Curtis Coffman, author of the best-selling business book “First, Break All the Rules”, the best employees are the newbies, the fresh young things who haven’t yet had the time to become spoiled. The longer employees are with a company, claims Coffman, the worse they become. The numbers are alarming. A Gallup poll…
Read MoreThe Power of the Human Brain
The human brain is thought to possess more power than the world’s smartest computer, but how can we tap into that limitless potential?
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