The Seven Mandatory Rules Of Advertising Design

DG frequently points out that when you are running a middle-to large-sized business, you often forget that the newer employees may not know many of the basic rules that make the business work. He puts it this way: “When it’s just you and a handful of trusted colleagues, everyone understands the most important things. But…

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Plan To Persuade

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas EdisonEvery time you have a business meeting — and this applies equally to informal lunch meetings and conferences in the boardroom — you have a chance to advance your business and moneymaking goals.Like it or not, every…

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How To Get Wealthy As An Employee

“You can have your titular recognition. I’ll take the money and power.” – Helen Gulrey Brown It’s too often said — and I’ve been guilty of contributing to this myth — that the only way to make a lot of money is to go into business for yourself.While it’s true that most of the super-rich…

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F 3 Real Estate

 “Without courage, all other virtues lose their meaning.” – Winston Churchill Buying and selling fixer-uppers may be the best-known way of making money in real estate. The no-money-down real-estate gurus tend to focus on this area because the numbers can look very good, especially when you get into low-income housing. It’s not as fast and…

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The Secret Shared By Tiger Woods And Michael Jordan

“The sweat of hard work is not to be displayed. It is much more graceful to be favored by the gods.” – Maxine Hong Kingston Tiger Woods and Michael Jordan are good friends. They have a number of things in common. They are rich, black, good-looking, well-known, and well-liked. They are also great athletes. Not…

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How To Work From Anywhere In The World, Part 2

“Go into the street, and give one man a lecture on morality, and another a shilling, and see which will respect you most.” – Samuel Johnson (quoted in Boswell’s Life of Samuel Johnson, July 20, 1763) If you have the kind of job that allows you to do most of it from home, it’s not…

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Can You Really Work From Anywhere In The World?

I’m writing to you from Rome, where I’ve relocated for six weeks. It’s not a long vacation. It’s an experiment in working. I’m hoping to discover that I can spend my summer — when it is so hot in Florida — working from elsewhere. We live in a time when technology has so compressed time…

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Three Things You Must Do To Grow Your Business

 “There is hardly anybody good for everything, and there is scarcely anybody who is absolutely good for nothing.” – Lord Chesterfield (Letters to His Son, Jan 2, 1748) To grow a business, there are three things you must do. First, develop a good, marketable product. Second, learn how to sell it. Third, keep doing the…

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Increase Your Power By Powering Up Your Speaking

“All words are pegs to hang ideas on.” – Henry Ward Beecher (Proverb from Plymouth Pulpit, 1887) If you’ve been reading Word to the Wise every day, you’ve been enriching your vocabulary. You know the meaning of “gestalt,” “feckless,” and “avuncular” — but are you actually using these words? Having a good passive vocabulary is…

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Is Jack Welch Reading ETR?

“Call it what you will, incentives are the only way to make people work harder.” – Nikita Khrushchev Somebody at USA Today is reading ETR. Or so it seems. Recently, there was a story, on the front cover (surprisingly), on motivation. “There’s no proof,” the headline announced, “hot coals or speeches motivate the troops.” Welcome…

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Hey…I’m Just Saying…

There was a skit on Seinfeld — I don’t know if I actually saw it or just heard about it — but it was about what you could say to someone so long as you appended your statement with, “Hey, I’m just saying.” “Don’t you think those pants make your rear end look a little…

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